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On August 7, at the beginning of autumn, at the Liyi Gongju ecological planting base in Qiqu Town, Neixiang County, Nanyang City, Henan Province, Nanyang Xingwantang Mugwort Products Co., Ltd. (hereinafter referred to as "Nanyang Xingwantang") and Henan Liyi Gongju Co., Ltd. (hereinafter referred to as "Liyi Gongju") formally signed a strategic cooperation agreement. The strong alliance and hand in hand signify the integration of ancient Chinese medicine wisdom and modern technology, which will start a green revolution in the health industry and jointly draw a new chapter in rural revitalization.

That morning, Zhou Tianqian, Chairman of Nanyang Xingwantang, and Wei Jiaheng, General Manager, led a team to visit Liyi Gongju for an investigation. Zhou Tianqian and his team first visited the planting base of Liyi Gongju, then stepped into the edible chrysanthemum technology tissue culture center, gained an in-depth understanding of the operation of the processing workshop, and visited the Liyi Gongju Experience Center. In the afternoon, Nanyang Xingwantang and Liyi Gongju formally signed a strategic cooperation agreement, marking a new stage in the in-depth cooperation between the two parties in the field of traditional Chinese medicine and health industry. This cooperation not only integrates the advantageous resources of both parties, but also deeply integrates traditional Chinese medicine culture with modern health concepts, jointly explores new paths for health products, and brings consumers a better quality and more efficient health experience.

As a well-known mugwort products company in southwestern Henan Province, Nanyang Xingwantang has been committed to inheriting and innovating the culture of traditional Chinese medicine, empowering the traditional Chinese medicine industry with science and technology, and developing a number of mugwort products that are very popular in the market. It adheres to the concept of "authentic material selection and craftsmanship" and has established a good reputation in the industry.

With this signing, the two parties will carry out all-round cooperation around the in-depth development and application of Liyi Gongju. Through strong R&D capabilities and market channels, the two parties will carry out scientific compatibility and technological innovation for Liyi Gongju, and will develop a series of high value-added and high market demand health products, such as Gongju tea, health products, beauty and skin care products, etc., to meet the health needs of different consumer groups. At the same time, the two parties will also jointly establish a standardized and large-scale production and processing production line to control product quality from the source to ensure that each product can achieve the best medicinal effect and food safety. The two parties will also carry out in-depth cooperation in brand building, market promotion, cultural heritage and other aspects. Through a combination of online and offline methods, we will increase publicity efforts to enhance brand awareness and influence; at the same time, we will deeply explore the historical and cultural stories behind Liyi Gongju, so that more people can understand and love this traditional Chinese medicine treasure.

The strategic cooperation between Nanyang Xingwantang and Neixiang Liyi Gongju is a successful attempt at cross-border integration of the traditional Chinese medicine and health industry, and a powerful measure to promote the high-quality development of the traditional Chinese medicine industry. In the future, both parties will contribute more to the prosperity and development of the traditional Chinese medicine and health industry, rural revitalization and industrial upgrading. (Gou Qingyue)