Aixili Reading: English reading eye-catching franchise exhibition, favored by family investors
2024-08-09
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
From August 2 to 4, 2024, the 63rd China Franchise Exhibition, hosted by the China Chain Store Association, was held at the Shanghai New International Expo Center. These days are the hottest time in Shanghai, but it still can't stop the enthusiasm of people who want to join in investment, start a business and open a store. Before the opening at 9 am on August 2, many people were waiting in the entrance hall. Many of them were carrying suitcases, or just got off the plane or came directly from the train station. Many of them came in pairs or with their children. Franchise is becoming more and more a family choice.
Aishili Reading, a professional English original graded reading brand, has carefully developed and designed a complete reading ability improvement system for 5-14 year old children to cultivate reading interest, reading methods, reading skills, and reading habits. At this exhibition, Aishili Reading received a warm response from investors, especially family investors who came with their children and their families, who paid special attention to and liked the Aishili project.
The economy has gradually recovered after the epidemic, but there is still downward pressure. Why can the Aixili project still receive so much attention and favor under such an economic situation? After deep thinking, the author summarizes the following three aspects:
First, as early as April 23, 2022, the first National Reading Conference was held, emphasizing that "I hope that the whole society will participate in reading and form a strong atmosphere of loving reading, reading good books, and reading well." Strengthen reading guidance, promote national reading to expand coverage, improve quality, and enhance effectiveness, promote the construction of a cultural power by building a book-rich China, and inject strong spiritual power into the new journey and the new era.
Second, on March 25, 2022, the Ministry of Education announced the latest new curriculum standards. In September 2024, many places across the country will replace the new textbooks with new ones according to the new curriculum standards. According to the requirements of the new English curriculum standards, primary and secondary school students in the compulsory education stage need to carry out extracurricular reading for no less than 30 minutes per week. Primary school students need to complete at least 5,000 words of extracurricular reading, while junior high school students need to reach more than 150,000 words of extracurricular reading. Extracurricular reading highlights its importance.
Third, according to the survey results of 56,211 parents of children aged 0-18 on the New Era Family Data Platform, 98.6% of parents agreed that cultivating children's reading habits has a positive effect. At the same time, as many as 94.6% of parents have problems with their children's reading, mainly in terms of children's lack of concentration when reading, problems in choosing books for children, problems with reading results, lack of interest in reading, and lack of time. With the increase in reading volume, scope and importance of topics, parents' urgency in pursuing efficient reading for their children is also increasing.
The long-standing Chinese civilization has always respected Confucianism and Taoism, and loving reading has always been our fine tradition. Reading culture is a kind of cultural form, a system of thought about reading knowledge, reading values and reading behavior. It is a complex of reading knowledge, reading values and reading behavior. Reading is not innate. Reading requires acquired training to acquire specialized reading knowledge and skills and learn to read. Cultivating reading interest, mastering reading methods, and developing reading habits are ultimately for improving reading literacy. Reading literacy is a character formed by interest, methods, habits, etc. in reading, which is mainly manifested in the reader's ability to recognize, understand, apply, reflect, evaluate and create texts.
According to the 2024 McKinsey China Consumer Report, which points out four trends worth noting in 2024, McKinsey has identified four key high-quality growth categories in the expected growth of consumer spending in various categories in 2024: education, food and beverages, health products, and travel. Among them, in the education category, Chinese parents often prioritize their children's education expenses and regard it as a necessity. This is probably one of the important reasons why Aishili Reading is so popular among franchise family investors.
Aishili reads and walks, love is in hope, read thousands of books and travel thousands of miles! Help young children from enlightenment-reading aloud-reading-reading-reading for pleasure-to independent reading. In Aishili, children can be exposed to different types of books, including stories and popular science. They can easily accumulate 30,000 to 50,000 extracurricular reading vocabulary in 1-2 years. It is worth noting that in recent years, the reading comprehension questions of the college entrance examinations have increasingly tended to choose popular science articles from foreign originals. This requires our children to have a wider reading background. Encourage children to read more popular science books, which can not only satisfy their curiosity, but also cultivate their desire to explore the world, thereby further stimulating their enthusiasm for reading.
In addition to English reading, Aishili has also launched a series of supporting research and study, allowing children to gain direct experience through practice, integrating reading and practice, and creating more valuable learning and growth opportunities for children. Aishili reading and practice helps promote the prosperity of Chinese youth and children's reading culture and contributes to the high-quality development of cultural and educational undertakings! (Xianning News Network)