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"Her Little Dimples" withdrew from the Chinese Valentine's Day schedule, and Guangguang Media's frequent withdrawals caused controversy

2024-08-08

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Southern Metropolis Daily reporter Liu Yifan and intern Ling Junxin On August 8, the film "Her Little Dimples", produced by Guangguang Media, adapted from the novel of the same name by Jiji De Mao, directed by Cai Cong, and starring Zhang Zhehua and Qi Yuchen, announced its withdrawal from the Chinese Valentine's Day schedule. The specific release date is to be determined.



The film is adapted from the novel of the same name published by Jinjiang Literature City. It tells the story of a southern girl Xu You (played by Qi Yuchen) who becomes a deskmate with Xie Ci (played by Zhang Zhehua) after transferring to another school. The two gradually develop feelings for each other amidst their laughter and quarrels. According to Dengta statistics, the cumulative pre-sale of "Her Little Dimples" was 159,000 yuan, and the total box office of the preview was 352,000 yuan. Some industry insiders speculated that the unsatisfactory pre-sale and preview performance of the film was the main reason for its withdrawal.



Films produced by Enlight Media have been withdrawn from the schedule many times:
In 2023, "Transparent Lovers", which was originally scheduled for June 30, was urgently withdrawn on June 28 before its release. The film company stated in the withdrawal announcement that the withdrawal was "not due to technical reasons or force majeure" but was "destined to happen." "We must face the fact that we are 'transparent' and cannot be seen or chosen at this moment. Please allow us to be 'cowardly'. We don't want to be a movie that disappears soon."



On April 23, 2024, the animated film "A Chinese Odyssey" produced by Light Media and originally scheduled to be released on the May Day schedule was withdrawn, with the caption "I hope we will live up to our longing for each other and we will meet again. The movie "A Chinese Odyssey" will be released on a later date."



The professionalism of Guangguang Media in handling the withdrawal of the film has caused controversy. Some viewers believe that this is unfair to the actors and ignores the expectations of the audience, and are dissatisfied with its decision.

As of press time, the official Weibo account of "Her Little Dimples" has not updated the withdrawal information, and the background of the Weibo homepage still shows that it will be released on the Chinese Valentine's Day.