news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

The independent horror film "Long Legs" cost about10 millionUS dollars, and this is also the film's release date in North America.First day box office numbers。

In other words, it only took one day for the film’s box office revenue to equal its cost.

Now, after three weeks of release, the film's total North American box office has reached67.63 millionUS dollars, successfully surpassing "Reply Me" and becoming the most popular independent horror film in North America in the past decade. At the same time, the global box office has nearly80 million USD,

Although the Douban score of this film is only 5.9, which doesn't seem very high, Douban's score for this kind of film is low. In fact, this is the North American horror film you should pay most attention to this year. After all, this film is really popular!

In fact, the film received pretty good reviews in North America.

IMDb7.1Points, the performance is actually still okay.

Rotten Tomatoes86%Freshness,7.4points, which further shows that the North American media and critics are also very optimistic about this film.

So, how did this small horror film, which only cost 10 million yuan, become so popular?

There are still many very interesting things in here.

For example, the film will be compared to many classic thriller or horror films.

For example, "The Silence of the Lambs" and "Zodiac Killer" and so on; moreover, as a villain, Nicolas Cage rarely played the role of a serial killer, and he also emphasized in a media interview that this was his first and only time to play the role of such a serial killer.

He said he knew that many media outlets would ask him to play a serial killer in the future, but he probably would not play such a role again.

He said, I don't like violence and I don't want to play a role that hurts others.

So naturally, many people watch this film for this purpose.

More importantly, the film’s publicity and marketing was done extremely well, which is also the main thing I want to talk about today.

Although the film is not big, there are still a lot of ideas in marketing. Especially after the great success at the box office, this film has become a successful case for many industry researchers to analyze recently.

We can also take a look at what ideas the movie "Long-Legged Monster" has in terms of marketing, which may be some inspiration.

First of all, the film's promotional materials, all kinds of dark and weird materials, are still very attractive. For example, the scary billboard below.

If you see this at night, it would be quite scary.

Before the film was released, The Seattle Times published a full page of mysterious codes.

What’s even stranger is that there is a line of small words below. These mysterious symbols were printed at the request of “Long Legs”.

And in this set of codes, you will actually find a mysterious URL, which is about the birthday killer.

The site is quite extensive, detailing a serial killer known as Long Legs (played by Nicolas Cage), who is described as a "Satan-worshiping psychopath" who has terrorized multiple families over the past three decades.

During that period, many murders occurred, in which the owners of the house killed their entire family and then committed suicide. There were also various photos and information of the victims, etc. It was especially like a blog that recorded real crimes.

There will be all kinds of information and clues in it.

Of course, these are also the film’s viral marketing methods.

Later, a mysterious set of numbers appeared on a large billboard in Los Angeles. It was actually a phone number (4586664355).

If you call this number before the film is released, you will receive Cage's pre-recorded whisper, "I'll be waiting for you."

And if you call during the movie's screening, it's him singing the birthday song (which is a bit creepy, of course).

Afterwards, the film also released a lot of viral marketing videos and was very popular on social media.

There is a trailer with the following background:

Lead actress Mika Monroe had no idea that Nicolas Cage had transformed into the long-legged serial killer until they shot the most important interrogation scene in the film, which also happened to be Cage's last day on the set.

During the shoot, Mika Monroe wore a microphone on her shirt that, in addition to recording her dialogue, also captured the sound of her heartbeat.

Yes, the heartbeat in the trailer above is the actual heartbeat of Mika Monroe.

Mika Monroe's heart rate at the start was 2.5 per minute.76When the scene was finished, her heart rate rose sharply to 10 beats per minute.170Second-rate.

In an interview, Mika Monroe recalled: "It's crazy, it's really crazy! He is completely different in the play. There is no trace of Cage there. His voice, his behavior, he is very into the play in every aspect. So this is a very disturbing role."

Of course, the film has many other tricks, which make the film very popular on social media. People have become keen to pay attention to and discuss information about this film.

From a professional perspective, audiences are originally disgusted by marketing advertisements.

But the approach of "The Long-Legs" makes many audiences happy to participate in it.

It's a psychological process, one expert said: "We take in some information and we think, 'What is that?' For example, I see a billboard and think, 'What on earth is that?' I see another piece of information and there's a new curiosity... It's a legitimate psychological technique that gets people's attention, and the film does a great job of that."

At the same time, because the various promotional methods of this film are perfectly matched with the plot and atmosphere of the film, it can resonate with the audience emotionally and arouse everyone's fear and thrill outside the theater.

Eventually, you want to see it even more.

Although you may not be able to see this horror movie yet, I hope that my introduction will allow you to establish more connections with the film when you really see it in the future.