This year's merchants are "keeping a close eye" on Olympic champions, and the same slippers and hairpins as athletes are out of stock in seconds
2024-08-07
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The Olympic Games, which have attracted worldwide attention, are being held. The new generation of "Little Brothers" and "Little Sisters" are competing in the arena, setting off waves of consumption crazes. The same items as athletes are being sold out on JD.com. Data shows that the number of searches for the same sportswear and backpacks as athletes has increased by more than 10 times month-on-month in the past week on JD.com. The same slippers and hairpins as athletes have become "out of stock" in seconds. The sales of commemorative coins for the Games have also hit new highs. "Girlfriends' phones" have become the new favorite for trendy viewing. This is not only a carnival brought about by the sports event, but also a microcosm of the results of JD.com's "Spring Dawn Plan" empowering merchants.
Image source/provided by the interviewee (the same below)
The champion's same slippers are popular and the merchants take advantage of the sudden "overwhelming wealth"
This year, the 17-year-old diving prodigy Quan Hongchan not only easily "mastered" the Paris event, but also "brought" the goods with the strength of the ugly fish slippers on her feet, setting off a buying frenzy. As a new merchant settled in JD.com in April last year, Chen Yimiao, the manager of "Nuanzhiyuan Official Flagship Store", said that the same ugly fish slippers as the champion were put on the shelves very early. After the slippers became a hot search on July 31, the transaction volume soared 5 times compared with the day before. They were sold out on the same day, and Chen Yimiao contacted the factory overnight to replenish the stock.
Chen Yimiao said: "This year, JD.com provided merchants with a lot of exposure traffic through various marketing activities, allowing us to quickly seize hot marketing opportunities and realize simple store opening and easy money making."
Locking in the popularity of "commemorative coins" in advance, sales of new stores opened by post-95s soared 7 times
As the Olympic fever swept the world, commemorative coins became the new favorite of collectors. Qin Rui, a post-95s girl from Henan, keenly captured this trend and quickly registered "Today's Collection Store" on JD.com in June this year. As the official authorized retailer of souvenirs of many top international events, Today's Collection Store seized this business opportunity and launched a series of exquisitely crafted commemorative coins.
Qin Rui said: "With the help of various marketing methods such as JD.com's Little Magic Cube, JD.com's flash sales, 10 billion subsidies, and JD.com PLUS member exclusive prices, the sales of new commemorative coins are booming. On July 27 alone, the store's transaction volume increased by 7 times compared with the previous day."
Small shop responds to market craze in seconds, launches champion-issued card, sales double
On July 27, at the Paris Olympic shooting competition, when Huang Yuting won the first gold medal for the Chinese delegation in this Olympic Games, the hairpin on her head also shone brightly, unexpectedly igniting a fire in the fashion circle. Wang Jun, the store manager of the "Menglan Jewelry Store" opened on JD.com in March last year, followed the trend of the event and promoted this "champion's same hairpin", which became a hot search term on JD.com.
Wang Jun said: "Topics about the champion's style keep emerging, and there are many potential customers. Our new products are matched with JD's marketing tools, and the conversion rate is very good. The sales of this hairpin, which originally had average sales, doubled in one day, and the inventory in the warehouse was sold out immediately. Now the factory is working overtime to produce it."
The same skateboards as skateboarders are hot-selling, driving the store's sales in July to increase by 350% month-on-month
This year in Paris, Zheng Haohao, an 11-year-old "Little Sister", became the focus of attention in the women's bowl skateboarding event. JD.com's "Jiyi Skateboard Store" happened to sell the same skateboard she used in the competition. As the popularity of athletes' same skateboards rises, the business of JD.com's Jiyi Skateboard Store has also increased. Data shows that the store's sales in July increased by 350% compared with June.
Store manager Chen Jiajie said: "Since we moved in, JD.com has provided us with a variety of marketing activities and expense subsidies, which not only provide consumers with the best shopping experience, but also enable us to achieve stable growth."
Girlfriends' phones unlock new ways to watch games, store sales surge 3 times
In the hot summer, portable electronic devices called "girlfriend phones" have become the new favorite of young people for watching sports events. Ge Junqiang, the manager of the "Yilekan Flagship Store", which has laid out the track of free screens in advance, has proved his vision with sales data.
When switching from the B2B electronic products track to the B2C track, Ge Junqiang first opened a store on JD.com. He said that with the help of JD.com's "Spring Dawn Plan", the store's operating costs have been greatly reduced and the turnover has continued to grow. Today, the "girlfriend phone" is selling well, not only providing consumers with a unique viewing experience, but also driving the sales of the Yilekan flagship store, which has increased by more than 3 times compared to before the opening of the Olympics.
This sports event held in Paris not only vividly demonstrated the charm of competition, but also promoted the two-way rush of production and consumption. JD.com's "Spring Dawn Plan" is a solid backing for the growth of merchants. Since the launch of the "Spring Dawn Plan" at the beginning of last year, JD.com has been committed to lowering the threshold and cost of merchants opening stores, improving the operating efficiency and traffic of merchants. More than one million merchants have flourished on JD.com, jointly promoting the activeness and prosperity of the consumer end. Stores can search for "I want to open a store" on the JD.com APP, and can settle in as fast as 1 minute with their ID cards, experience 0 yuan trial operation, and receive a new store gift package. JD.com provides a large amount of goods for one-piece delivery, and AI tools to help stores write copy and make videos for free.
Xinmin Evening News reporter Jin Zhigang
