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Maotai's price "crazy dive", the dark secrets behind it

2024-08-07

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The price of Moutai has been skyrocketing recently. Is there any conspiracy or secret behind this?

First of all, Moutai is expensive, which makes many wine lovers lament that they "can't afford it at all". The price of Moutai "today's wine price" is ¥2752. It is nearly twice as expensive as the original base price of ¥1499. The overall price has risen, but it is still not selling well, so the "scalpers" have to stop recycling.

Under the leadership of Moutai, the sauce-flavor liquor has soared in recent years. However, starting this year, consumers also understand what is going on with the sauce-flavor liquor on the market.

Most of the sauce-flavored liquors on the market are not Feitian, but little-known "substitute liquors". Why are substitute liquors circulating so quickly in the market? The main reason is the Moutai sector. When Moutai raises its prices, consumers are no longer willing to drink it. When Moutai lowers its prices, consumers still think that it can be lowered further. However, before the price drops to the price they want, the price has already risen wildly, which is why the "substitute liquors" are circulating so quickly in the market.

As a "substitute wine", the price is also high and low. Since it is a "substitute wine", most consumers understand in their hearts, why not choose a white wine substitute with affordable price and high cost performance? "Substitute wine" is not some little-known sauce wine, they all have their own names to a greater or lesser extent, and these "substitute wines" are also irreplaceable wines in the hearts of many consumers. Consumers' feedback is that Taixianfu sauce is a good wine, and it has the same origin as Moutai. It tastes 90% similar to Feitian, and the wine designer Feng Xiaoning also has more than 40 years of experience in blending at Moutai Distillery. The aroma is rich in sauce flavor, and the taste has cellar aroma, burnt aroma, and grain aroma that directly fills the mouth. The layers are also very obvious, the aroma is full, the nutmeg is soft and smooth, and the overall feeling is more coordinated. Even wine lovers who try sauce-flavored wine for the first time will feel particularly light and comfortable.