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When almost all e-commerce players are looking for new breakthroughs and development opportunities, JD.com is no exception.

It has also begun to engage in a new battle to find new development opportunities and break through the current development bottleneck.

Whether it is the new e-commerce model nurtured by JD.com's procurement and sales, the debut of Liu Qiangdong's digital human experience, or even the stable currency recently launched by JD.com Payment, all of them are direct manifestations of such a phenomenon.

It is obvious that the current JD.com is no longer the same JD.com as before.

If we were to summarize and define the transformation that is taking place at JD.com, a deep transformation from the inside out would undoubtedly be the most appropriate.

What is certain is that as the transformation that is taking place at JD.com begins to spread, the JD.com we know may no longer be the same JD.com as before.

Looking back at JD.com in the past, we always associate it with words such as traffic, capital, subsidies, and prices. After all, JD.com was just a follower of the Internet tide.