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As the world's attention approaches the 2024 Paris Olympics, Chinese brands are closely connecting with the international event through a series of innovative initiatives with unique vitality and creativity.

In this process, brands such as Bawang Cha Ji, Panpan Food, Shufude Smart Bed, and Urban Beauty have joined hands to leverage related actions initiated by strategic consulting, which not only demonstrated the strength and charm of Chinese brands, but also practiced the development concept of keeping pace with the times and being open and win-win.

Bawang Tea Princess: Oriental tea charm, gathering guests from all over the world

Adhering to the tenet of "Meeting friends around the world with oriental tea", Bawang Tea Princess is in line with the Olympic spirit of "greater unity". On May 21, International Tea Day this year, Bawang Tea Princess released its first global advertising film "CHA". This promotional film, which was proposed and assisted by Leverage Strategic Consulting, traces the history of tea from China to the world, becoming a global language, and integrating global culture. It also shows Bawang Tea Princess's commitment to promoting the globalization of Chinese tea brands and connecting everyone in the world every day through a cup of tea.

At the end of June, Zhang Junjie, the founder of Bawang Chaji, went to the UNESCO headquarters in Paris, France to attend the 10th "China-France Brand Summit Forum"; during the Paris Olympics, the brand cooperated with Leverage Strategic Consulting to launch various activities with the theme of "For the game, more together / CHAGEE TOGETHER!" For example, using China's modern oriental tea, Chinese games and culture, in Paris stores, in Sino-French companies, and in major landmarks in Paris, it brought tea lovers from all over the world "together", promoting communication and understanding between people of different skin colors, backgrounds, and cultures.

Panpan Food: National Choice, Quality Assurance

As a deep partner of Leverage Strategic Consulting, Panpan Food announced in December last year that it would become the official sponsor of the Chinese sports delegation to the 2024 Paris Olympics. To celebrate the 60th anniversary of the establishment of diplomatic relations between China and France, the brand also opened an experience store in Paris and launched a limited edition gift box.

On the eve of the Olympic Games, Panpan Foods grandly launched its 2024 strategic new products as champion products to support Chinese athletes, demonstrating the brand's strength. The new products have also achieved impressive sales results in the market. Behind this story of the continuous growth and self-transcendence of this national brand is Panpan's decision to move towards digitalization, intelligence, and green transformation, which also reflects the trend of Fujian's manufacturing industry shifting from traditional production models to high-tech intelligent manufacturing.

Shuford Smart Bed: Technology helps reshape sleep

In September 2023, General Secretary Xi Jinping first proposed "new quality productivity" during his inspection in Heilongjiang, pointing out that it is necessary to "integrate scientific and technological innovation resources, lead the development of strategic emerging industries and future industries, and accelerate the formation of new quality productivity." As the inventor of smart beds, Shuford Smart Beds is also a world-class supply chain company. At the 2024 Paris Olympics, Shuford became the designated smart bed supplier for the Chinese sports delegation. Following the 2022 Beijing Winter Olympics, Shuford will once again accompany the national team to the Olympics.

The difference is that Shuford has now achieved the transformation from manufacturing to branding with the support of corporate strategic consulting. Through the "one-click sleep" strategy, it has changed from providing "good beds" to providing "good sleep", and from the fiercely competitive home improvement market to the huge potential sleep market, helping Shuford smart beds achieve breakthrough sales in the global market and successfully demonstrating the possibility of traditional industries achieving value upgrades through technological innovation.

It is worth mentioning that Pantum Printing, another partner of Leverage Strategic Consulting, also used its core technology as an advantage to transform from manufacturing to branding. As a leader in China's printer industry, Pantum led Chinese printer companies to overcome technical barriers and patent barriers, and completed a comprehensive attack in the printer field, making China one of the three countries in the world that mastered core printer technology.

Urban Beauty: Fashionable Transformation, Keeping Pace with the Times

Innovation is an inexhaustible driving force for brand development. On the Olympic stage, Chinese brands not only demonstrated their excellent product quality and service level, but also led the new trend of the industry through a series of innovative measures. For example, Cosmo Beauty launched a series of soft-size invisible underwear, which met consumers' higher pursuit of underwear comfort and beauty, and also promoted technological innovation and product upgrades in the underwear industry.

Previously, in the face of challenges from emerging brands, Cosmo Beauty worked with Leverage Enterprise Strategic Consulting to conduct a comprehensive brand upgrade. With clear strategic guidance, Cosmo Beauty achieved significant growth in 2023. At the 2024 Paris Olympics, the brand reached an official cooperation with the Chinese National Synchronized Swimming Team, further enhancing its influence in the market.

As a strategically positioned global innovator, Leverage Strategy Consulting has reached strategic consulting cooperation with 18 industry leading companies such as Bawang Chaji, Septwolves, Shufude, Pantum Printing, Panpan Food, Cosmo Lady, Bright Dairy, Kappa, and Zhanma in just two years. The stories of these brands are a vivid portrayal of Chinese brands going global and integrating into the global economy.

Through strategic cooperation with these well-known brands, Leverage Strategy Consulting not only helped them gain more exposure at the Paris Olympics, but also contributed to China's economic development.

Source: Xinhua News Agency

(Source: Financial Information)

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