Fashion WEEKLY | Integrating art and sports, deeply rooted in local culture, Chengdu businesses create a multicultural scene during the Olympics
2024-08-07
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Cover News reporter Li Xuedan Zhang Fuchao Zhang Xuan
01
L’Oréal acquires 10% stake in Galderma, a leader in skin science and one of the world’s largest injectable cosmetic companies
On August 5, L'Oréal Group announced the acquisition of a 10% stake in Galderma Group AG from Sunshine Switzerland AG (a consortium led by EQT), Abu Dhabi Investment Authority (ADIA) and Oba Investments Private Limited (coordinated by the above companies as sellers). The acquisition amount was not disclosed.
In addition, L’Oréal and Galderma have agreed to establish a strategic scientific partnership to share the expertise of both parties: Galderma will provide a variety of skin science solutions, and L’Oréal will provide expertise and technologies in skin biology, detection tools and evaluation methods.
Comment: Galderma's growth is mainly due to professional skin care products such as Cetaphil, and it has also achieved success in the field of "injectable beauty". This overlaps with the business of CeraVe, a mass skin care brand under the L'Oréal Group. The growth of professional skin care products has continued to rise in recent years. L'Oréal's acquisition will undoubtedly further increase its booming professional beauty market and make an important supplement to L'Oréal's beauty business.
02
Experience the interpretation of advanced watchmaking skills IWC presents engineer-themed exhibition in Chengdu
The IWC Schaffhausen Engineer Theme Exhibition officially debuted at Chengdu IFS International Financial Center. The exhibition is themed "Engineering Creates Eternity", paying tribute to IWC's functional-first design aesthetics and proud engineering spirit. The creative exhibition space continues the brand's consistent engineering aesthetics, using black and white tones to create a simple but highly expressive engineering world. The site displays IWC's representative product series: the Engineer series, the new IWC Portuguese series, the Pilot series and the Portofino series, as well as complex function watches that demonstrate the brand's advanced watchmaking skills.
At the IWC booth, watch lovers can get a deeper understanding of the Ingenieur series, which is represented by avant-garde aesthetics and functional design, and experience the design concept and exquisite craftsmanship of "form and technology". The new Ingenieur Automatic 40 inherits the distinctive and bold aesthetic style, such as the screw-in bezel with five grooves and the dial with a unique structure. At the same time, the ergonomic design is optimized to comprehensively improve the wearing comfort. The new IWC Portuguese series products are also unveiled. As one of the most representative and oldest series of IWC, the IWC Portuguese series has classic elements such as balanced and symmetrical design layout, digital time scales and willow-shaped hands. The most important work in the exhibition is the new IWC Portuguese series Perpetual Calendar watch. As the first century perpetual calendar watch of IWC, it can accurately calculate all leap years until 3999, and has been officially certified by the Guinness World Records as the "most accurate moon phase profit and loss display watch".
During this themed tour, IWC brand ambassador Zhang Ruoyun and watch collector and blogger Daneng had an in-depth conversation based on the spirit of engineers. In the conversation, Daneng shared with the guests on site the history and design of the Ingenieur series watches, the design that puts function first, how to achieve the unity and balance of form and function, and the thinking of engineers in design and performance.
Comment: How can luxury brands directly "talk" to a wider range of consumers? Theme exhibitions and pop-up stores are one of the best ways. The marketing value of an exhibition lies not only in the dissemination of event information, but also in the experience brought to consumers behind the event and the output of brand culture. At the same time, brands are also actively looking for new ways to deepen connections with new customer groups and potential customers. The demand for unique and personalized retail experiences among these consumers is growing, so more personalized and exclusive experiences are also what brands need to further expand.
03
Combining art and sports, Chengdu business opens up a multicultural experience
Romantic Paris is in full swing, and humanistic Chengdu is shining. As the Paris Olympics is in full swing, it coincides with the 60th anniversary of the establishment of diplomatic relations between China and France and the China-France Cultural Tourism Year, and the atmosphere of cultural and artistic exchanges between the two countries is unprecedented. From July 30 to August 26, Chengdu IFS, together with the Consulate General of France in Chengdu, the French Cultural Center and the Chengdu Alliance Française, jointly presented the first exhibition of the "Parisians-Sports in the City" illustration exhibition in the southwest, bringing the Olympic spirit from Paris back to Chengdu with a vivid picture full of life interest and exotic colors, and thus opening the prelude to the sports trend series of activities specially created by Chengdu IFS for this summer, bringing a unique cultural experience through the integration of art, sports and the city's diverse scenes.
The illustration exhibition located in the art gallery on the seventh floor of Chengdu IFS is divided into nine chapters, bringing together paintings by 38 well-known contemporary illustrators from all over the world with different styles, capturing people's sports postures and artistic inspiration in daily life, allowing the audience to feel the unique fun brought by sports. This exhibition attempts to let the audience slowly wander in the romantic Paris, explore the pioneering Olympic spirit, historical and cultural buildings, leisurely life, etc. in the city. The interesting Paris painting slowly unfolds in front of the audience with immersive agility and power. Enter the subway gate at the entrance, swipe the card to enter the station and you will come to the glittering "Next Stop Paris". Walk along the romantic purple runway that debuted at the Olympics. The first thing you will see is the "Innovation Leap" section, with paintings themed on the four new sports added to this Paris Olympics - breakdancing, skateboarding, rock climbing and surfing. In the "Enjoy the City" chapter, people who advocate leisure, enjoy nature, and love food, wine, music and art can be seen everywhere. Using fun and interesting daily life to sketch out sports portraits that are unique to fashionable cities, in this summer that is particularly hot due to the Olympics, this exhibition brings vitality and power wrapped in light colors to the public, bringing a sense of humorous and comfortable lightness.
Comments: The passion on the field can always transcend the boundaries of language and culture, greatly inspiring the emotional resonance of global audiences, especially the quadrennial Olympics. During the Olympic season, shopping malls present activities that combine sports and art, allowing consumers to enjoy the pleasure and inspiration brought by art while shopping. These activities can not only enrich consumers' leisure and entertainment options, but also further enhance the shopping experience, strengthen the brand image, and attract customer traffic.
04
Chengdu Tianfu Huanyu Square is deeply rooted in local culture, and three major sports events support the Olympics
As the Paris Olympics is in full swing and Olympic athletes are winning numerous awards, Chengdu Shopping Mall has closely followed the Olympic pace and innovatively built an Olympic-themed super sports stadium for citizens, perfectly integrating the Olympic spirit with community life.
Chengdu Tianfu Huanyufang takes the Olympics as inspiration, based on the characteristics of community commerce, integrating into the local lifestyle, and planning the UNI Super Sports Field activities. In the Huanyu Table Tennis Challenge Zone, citizens picked up their rackets, showed their skills, and enjoyed the speed and passion brought by table tennis. In the Huanyu Garden Challenge Zone, it was another scene. Here, Tianfu Huanyufang innovatively designed a number of sports events that combine family play attributes, such as obstacle warm-ups, little gymnasts, crossing a single-plank bridge, smart volleyball players, little throwers, etc. These projects not only test the physical fitness and skills of the participants, but also add infinite fun and interactivity. Accompanied by adults, the children bravely tried every project, and laughter continued to echo in every corner of the mall.
Comment: Business + sports operation activities can be "high-end" and "down-to-earth". The "Olympic Theme Super Sports Stadium" event is an innovative attempt by Chengdu Tianfu Huanyufang Shopping Mall to cleverly combine this international event with the daily life of local citizens under the global attention of the Paris Olympics. By restoring the Olympic events and integrating innovative sports events with community characteristics, Tianfu Huanyufang not only allows citizens to experience the charm of the Olympic spirit up close, but also inspires the enthusiasm of community residents to participate in sports and promotes interaction and communication between neighbors. This way of combining international events with local culture and community life not only enhances the attractiveness and participation of the event, but also enhances the cohesion and sense of belonging of the community, which is worth learning from.
