"Colorful New Theory" makes "Internet celebrities" become "long-lasting"
2024-08-07
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In the Internet age, it is not only people who have become famous online, but also cities. "Village Super", "8D Magic", "Go to Zibo for a Barbecue"... In recent years, people's enthusiasm for travel has been completely released, and a number of "Internet celebrity cities" such as Rongjiang, Chongqing, and Zibo have attracted tourists from all over the country to "check in".
Going beyond the halo of "Internet celebrities" is a process of people rediscovering and understanding the city. The strong popularity and huge traffic have brought real money and "wealth", surging economic vitality, reflecting the beautiful yearning for life, demonstrating a kind of upward force, and testing the ability of a city's grassroots social governance.
The modernization of governance systems and governance capabilities reflects not only the attitude and temperature of a city, but also its pattern and mind. At a time when consumers are becoming more and more picky, sincerity and effectiveness are always the key to turning "Internet celebrities" into "long-term celebrities" and "traffic" into "retention".
Always adhere to the leadership of party building. The governance of "Internet celebrity cities" tests the brand marketing awareness and capabilities of party organizations at all levels. In the face of "overwhelming wealth", we must give full play to the cohesion, organization, and appeal of party organizations, as well as the exemplary role of party members and cadres, continuously improve the quality and reputation of the city, accelerate the improvement of the overall tourism environment and services, and enhance tourists' experience and sense of belonging.
Always insist on letting the masses be the "protagonists". The masses are the beneficiaries of the huge flow of people, the enjoyers of the governance results, and the participants in grassroots governance. We must actively mobilize the enthusiasm, initiative, and creativity of the masses, enhance their sense of "ownership" of the city, and use civilized words and deeds, sincere service, and warm hospitality to make visitors "feel at home" and "want to come again".
Organization departments in all localities should continue to explore measures that meet the governance needs of "Internet celebrity cities", and strive to enhance the city's temperament, cultural heritage, and warm experience, so that tourists can visit cities where they want to go.
Guizhou Daily Tianyan News Commentator Sun Hui
Editor: Li Jian
Second trial of Zhang Qi
The third trial of Chen Shizong
