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On August 1, 2024, Su Zhuangyuan officially announced that the famous actress Ma Yili became the brand spokesperson, and at the same time announced a new chapter in the brand strategy upgrade.

Famous actress Ma Yili

Become the brand spokesperson of Su Zhuangyuan

As an actress deeply loved by the public, Ma Yili has created many vivid and touching characters with her superb acting skills. There are roles that show exquisite and tenacious feminine charm, free and easy, and roles that show women's self-awakening and growth. Her moving acting skills are like the wild wind on the Altay grassland, blowing into the hearts of the audience. She has participated in many phenomenal hit dramas, proving her extraordinary status in the entertainment industry. No matter what work or role, she is deeply rooted in the hearts of the people and impresses the audience with her acting skills.

Ma Yili is loved by the audience for her elegant image and superb acting skills, and her pursuit of quality of life coincides with the brand concept of Su Zhuangyuan. She loves the crabs because of their quality, and she endorses them because of her love for them, which shows her recognition of the quality of Su Zhuangyuan hairy crabs.

Su Zhuangyuan officially announced that Ma Yili will be its brand spokesperson, which not only enhances the brand influence of Su Zhuangyuan, but will also surely provide countless foodies with "big, yellow, fat and delicious" safe and reliable crabs in the golden autumn season, bringing full benefits and expectations to consumers.

Central enterprise quality assured good crab

Live up to every trust

Ma Yili's success in her acting career is not only due to her talent and focus, but also to her courage to step out of her comfort zone and constantly challenge and explore more possibilities. This also coincides with Su Zhuangyuan's efforts in improving the quality of hairy crabs and the supply chain.

Deeply cultivating the aquatic industry, Su Zhuangyuan has always taken it as its mission to promote sustainable development and industrial chain innovation. Not long ago, Su Zhuangyuan signed a strategic cooperation agreement with China Agricultural Reclamation to jointly create safe and good crabs of central enterprise quality.

Su Zhuangyuan adheres to quantitative and visible seedling breeding, strict cultivation and selection standards; selects large-sized high-quality crab species of 6 liang female crabs and 7 liang male crabs; chooses waters with superior ecological environment, sufficient sunlight, and aquatic plant coverage of more than 40%; strictly follows the golden stocking density of 800 to 1200 crabs per mu; scientifically feeds natural bait with a protein content of 32% to 40%; employs crab farmers with more than 30 years of experience to carefully care for the crabs for up to 200 days; finally, 20% of the hairy crabs are strictly selected before they are put on the market, and senior crab inspectors select the "Zhuangyuan Good Crabs".

Strive for excellence

planningConstruction2Ten thousandflatConstant temperature intelligent storage

The pursuit of details in every link of hairy crabs has never stopped. Su Zhuangyuan plans to build a 20,000m² constant temperature intelligent warehouse. The independently developed 2,000 square meter constant temperature crab tying room has been put into use, which can effectively avoid the problem of hairy crabs being left for a long time, resulting in low activity and easy death. 6 hours of temporary culturing to spit out sand, 8℃ constant temperature temporary storage, 3 seconds of tying without hurting the crabs, each data is the result of long-term efforts, excellence, and constant self-challenge.

At the same time, Su Zhuangyuan took the lead in introducing automated sorting of hairy crabs, which effectively improved sorting accuracy, greatly improved labor efficiency, and thus improved the level of delivery during peak periods. During the peak period of crab season, Su Zhuangyuan also has 400+ seats and responds 24 hours a day, 7 days a week. In the future, Su Zhuangyuan will make full use of digitalization, AI, blockchain and other technologies to apply to all links of the entire industry chain.

Su Zhuangyuan has won wide recognition and high praise for its high-quality products and services. It was named "2023 Chinese Entrepreneurs Boao Forum Cooperation Crab", and was certified by Xinhuanet. It has also won many honors, including the champion of China's new food hairy crab category, the top ten influential leading brands in China's hairy crab industry, the gold medal of the 5th National Famous Crab Competition, and the "Wang Baohe Cup" National River Crab Competition Gold Crab Award. At the same time, Su Zhuangyuan has been insured by Pacific Insurance's food safety liability insurance for three consecutive years to jointly ensure the food safety of consumers.

FocusWell-known origin

China's leading brand of high-quality fresh produce

Since its establishment, Su Zhuangyuan has always focused on regional specialty agricultural products. With the mission of "delicious food makes life better", it is an advocate of food safety and exquisite lifestyle in China and is committed to becoming a leading brand of quality fresh produce in China.

Su Zhuangyuan focuses on global fresh food industry resources and is dedicated to providing consumers with fresh, safe, healthy and high-quality fresh food products, including a series of products from well-known production areas such as hairy crabs, Inner Mongolia grassland lambs and global seafood.

In the upstream of the supply chain, Su Zhuangyuan has always practiced the core value of "healthy industrial development and benefit sharing", allowing products to return to the healthy development of "quality first" and allowing farmers to share the fruits of industrial development. Su Zhuangyuan practices the "quality + brand" methodology, ensuring the quality of products from the source and achieving product premium through brand.

On the production side, Su Zhuangyuan has established a complete set of production and management standards to ensure stable product quality and taste, and achieved full quality control from direct procurement from the place of origin, full traceability, direct delivery from urban warehouses to consumers' tables and after-sales guarantees.

Su Zhuangyuan and the famous actress Ma Yili are a perfect match for the concept of demanding quality and pursuing perfection, injecting new impetus into the development of the brand. Su Zhuangyuan will take this official announcement as an opportunity to continue to enhance the brand's popularity and reputation, so that high-quality crabs can be brought to the tables of more consumers, creating a warm and quality amazing crab gift.