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On August 6th, Beijing time, HGDD Honor Developer Day Beijing Station came to a successful conclusion.

Regarding the distribution link, the Honor App Market demonstrated the self-update product function launched in the new version. Users do not need to update on their own. The application can be automatically downloaded and installed after the new version is released, ensuring that users always use the latest version of the application APP and reducing the use risks brought by security vulnerabilities of the old version.

It is reported that the introduction of the self-update function has increased the conversion rate of the entire application update chain from 50% to 97%, significantly improving user satisfaction and retention rate, and further improving update efficiency; objective application ratings and store rankings are also important indicators for improving user experience and achieving operational growth. The Honor App Market innovatively provides a "one-click direct access to comments" function, which can effectively reduce the time and energy cost of users posting comments, thereby helping developers obtain real feedback from users faster.

In addition, in order to further prosper the application ecosystem, Honor App Market has also launched a new incentive activity for developers - "Shining Action". Developers who have already listed applications on Honor App Market can invite partners who have not yet listed applications to join Honor App Market and share high-value incentive resources.

Honor Smart Services is committed to transforming the user experience from "people looking for services" to "services actively reaching". System-level AI portals such as YOYO Suggestions and YOYO Assistant can shorten the distance between users and services, bringing users more choices and possibilities, and creating a new growth path for developers.

YOYO Assistant is based on the magic big model, which integrates the cloud-side general big model and various industry vertical big models into MagicOS. At the same time, it cooperates with the personal model understood by the end-side users to achieve "one-time access, multi-form distribution", improving the intelligence level of various scenarios and the efficiency of task closed-loop.

At the Honor Magic V3 series new product launch conference that ended not long ago, YOYO suggested adding multiple high-frequency scene capabilities such as walking and cycling navigation and takeaway reminders, which can achieve a seamless user experience on multiple terminal devices such as mobile phones, watches, and headphones, allowing services to be delivered to users in a more lightweight and intelligent way. Currently, YOYO's suggestions have covered more than 70 scenes in life.

Honor side large model andPlatform levelAI technology has reconstructed the operating system and can provide personalized services to users based on the understanding and perception of user preferences. The newly upgraded Honor MagicOS system can also realize platform-level AI intent recognition, bringing a series of innovative experiences to users. For example, the Smart Capsule fully covers 8 major scenarios such as taxi-hailing, food delivery, and high-speed rail, and real-time information is available at a glance; Honor Anywhere Door predicts interactive needs in advance, cross-application operations are directly accessed in one step, and information flows efficiently.

In terms of ecological services, NetEase Cloud Music has been deeply adapted to Honor Auto Connect, bringing a brand new music interface; Meitu Xiuxiu is connected to Honor Camera's night scene and HDR capabilities, and can also provide a shooting experience comparable to that of a mobile phone system camera;DingTalkAccess to MagicOS gallery intelligent classification and semantic search capabilities, find pictures and videos faster and more conveniently. While improving the interactive capabilities of Honor MagicOS, it also meets the needs of users and developers.

The MagicRing trust ring is also connected to office applications such as DingTalk, Cloud Notes, Xiangzuo Notes, and Evernote. Driven by platform-level AI, applications can flow and share between different devices, eliminating tedious operations and making the user experience more consistent and smoother.

Currently, the application category delivery is showing an increasingly segmented trend. Honor's advertising monetization service provides a detailed interpretation of the full life cycle service in order to improve marketing efficiency and conversion rate. Through the deep integration of various internal high-quality services and the launch of a series of innovative initiatives, Honor has tailored efficient and flexible advertising monetization solutions for its partners and elite developers.

In terms of advertising monetization services, Honor Alliance has improved its internal budget introduction and allocation capabilities, effectively increasing eCPM; externally, it has upgraded its cooperation methods and formulated more price protection plans; it has taken a multi-pronged approach to ensure that developers enjoy more stable and unexpected returns during the cooperation process; at the same time, it has improved its intelligent and refined delivery capabilities, from targeting and word selection to bidding and post-data analysis, to comprehensively improve delivery efficiency and launch a new API-bidding function.

In addition, Honor's advertising monetization service also provides strong compliance guarantees and flexible incentive policies, provides detailed calculation solutions for the purchase-change link, launches IAA incentive policies, etc., to accelerate the commercialization process and help brand owners stand out in market competition.

This HGDD Honor Developer Day also set up an advertising growth sub-forum, focusing on solving problems such as commercial advertising volume and operational growth that are of concern to advertisers and developer partners.

On-site business promotion platformflowThe product manager shared Honor's traffic scenarios: fast-growing terminal traffic, ubiquitous system ecological scenarios and flourishing alliance traffic, and discussed innovative ways of efficient growth with partners based on these traffic; the strategic product manager started from the dimensions of increasing efficiency and quality, and exchanged a variety of commercial advertising operation plans with advertiser partners on site: including refined effect operation, data-driven intelligent effect optimization; oCPX stabilizes customer acquisition costs, intelligent bidding accelerates construction, and ensures deep customer conversion; programmatic delivery and account operation, saving operational manpower, etc.

Combining advertisers' on-site voices and advertising demands, Honor Commercial Promotion will explore more traffic scenarios and possibilities this year; the commercial promotion platform will continue to expand the value boundaries of advertising and help more partners achieve traffic growth.