The two-way rush of original musicians and talented singers, the "Music Destiny Project" held a press conference and was scheduled for August 11
2024-08-07
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While many singers are "dominating the charts" on major music platforms and gaining influence through short videos, music variety shows, etc., there are still a large number of Chinese original musicians waiting to be discovered by "mentors". On August 6, the first original music documentary program in China, "Music Fate Plan" jointly produced by Jiangsu Satellite TV and iQiyi, held a press conference at Nanjing Sifang Art Museum and officially announced that the program will be broadcast at 21:00 on Sunday night starting from August 11.
Ge Lai, Party Secretary, Director and Chairman of Jiangsu General Radio and Television Station, Wang Zhiqi, President and COO of MGM China Holdings Limited, Ren Tong, Party Committee Member, Deputy Director and Deputy General Manager of Jiangsu General Radio and Television Station, Jiang Bin, Vice President of iQIYI, and Shan Zuoyu, President of Tianjin Guanfang Group, jointly launched the "Music Destiny Moment", marking the official countdown to the launch of the "Music Destiny Plan". The eight singers who participated in the recording of the program, including Xue Zhiqian, Zhou Shen, Shan Yichun, Huang Zihongfan, Liu Duanduan, Zhou Bichang, Liu Yuning and Wang Linkai, all appeared at the event.
As a program with music as its core, "Music Fate Plan" invites singers such as Xue Zhiqian, Zhang Liangying, Zhou Shen, Shan Yichun, Huang Zihongfan, etc., as well as music predecessors such as Xiao Ke, Fang Wenshan, Xu Huanliang, Huang Guolun and many new generation original musicians to join, and will be recorded in three sessions at the MGM Theater in Macau, China. The program consists of two core links: the song battle and the premiere stage. It uses an adventure between singers and songs to provide singers and original musicians with a stage for free co-creation, creating a new highlight moment in the Chinese music scene and triggering deep emotional resonance in the audience. It is not difficult to see from the list of artists that the "Music Fate Plan" covers the top singers in the music scene, the popular singers of the new generation, and the cross-border new stars who are emerging in the music scene in terms of guest selection... These outstanding musicians who gather in the Chinese music scene across pop, rock, folk, rap and other diverse styles will bring a refreshing audio-visual feast to the audience.
At the press conference, Jiangsu Satellite TV Director Wang Xi introduced the basic content and purpose of the program. He said that the "Music Destiny Plan" is a self-made cross-screen music variety show that Jiangsu Satellite TV has prepared for many years and has gathered the efforts of all parties. The program uses original music as an anchor and adopts the pairing model that the team is best at, allowing Chinese singers and original musicians to pair up and sing good songs, creating a series of adventures between singers and songs. "We look forward to witnessing the birth and singing of more excellent works here, so that music can continue to warm people's hearts, unite people's hearts, and inspire people's hearts with its unique charm and power, and help the development of the Chinese music scene."
According to reports, the program will allow the audience to witness the transformation of a work from a "rough stone" to a "diamond" through the two core parts of the song battle and the premiere stage. In the song battle, the original musicians will make a first impression with their original music works, and after the singers communicate with the original musicians, they will complete the two-way rush according to their own wishes; in the premiere stage, the singers will bring the stage premiere of the adapted original songs. The "Yuan Plan Grand Concert" at the end of the program is not only an audio-visual feast brought to the audience by the singers throughout the season, but also an "incubator" for the hit songs in the Chinese music scene. What kind of competition do the singers make to compete for their favorite original musicians? What underlying logic is hidden behind a hit song? It is exciting.
In addition to the "fate" between singers and original musicians, the "Music Fate Plan" also includes singers' love and blessing for the works of original musicians with their own strength and popularity. In order to support original musicians more vigorously, in addition to the first wave of officially announced musicians, more mysterious guests will continue to join as the program progresses, adding rich highlights to the program content, music style and stage collision.
Taking "fate" as the anchor and "music" as the benchmark, through various types of music creation and performance, it will create encounters between singers and songs, and the bond between Bole and Thousand-Li Horse. This program will let the audience see the power of harmony created by "running towards both sides".
Yangzi Evening News | Ziniu News reporter Shen Zhao
Proofread by Li Haihui
