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On August 5, JD.com Group and Jiuxian Group signed a strategic cooperation agreement in Beijing. According to the agreement, Jiuxian will provide JD.com Supermarket with anchor resources with millions of fans to carry out live broadcast business. JD.com Supermarket relies on four advantages, namely, a strong supply chain, rich and distinctive products, a large number of high-quality users, and refined marketing operations, to provide Jiuxian with exclusive traffic, products, marketing and other high-quality resources, jointly explore the live broadcast business, and lead the healthy and orderly development of the industry.

JD Supermarket joins hands with Jiuxian to develop live broadcast industry and introduce popular wine anchors with millions of fans

According to the agreement, JD Supermarket and Jiuxian will mainly cooperate in two aspects: co-building live broadcast capabilities and social media promotion.

In terms of co-building live broadcast capabilities, Jiuxian will enter JD Supermarket as an MCN organization and provide top anchor resources with millions of fans. JD Supermarket will provide Jiuxian with exclusive traffic, goods, marketing methods and other high-quality resources to support Jiuxian's top anchors in conducting live broadcast business.

In terms of social media promotion, the two parties will use short videos and live broadcasts on social media to spread JD’s culture, product categories, etc. to users, bringing high-quality and low-priced products to users.

The relevant person in charge of JD Supermarket said that Jiuxian has a matrix of celebrity talents and rich live broadcast resources, and has successfully created many popular wine anchors. JD Supermarket has strong supply chain capabilities, a large number of high-quality users, and refined marketing operations. At the same time, the diversified products cover wine, snacks and beverages, pre-prepared dishes, fresh food, agricultural products, etc. We look forward to the two sides deepening cooperation, actively innovating, and jointly leading the healthy and orderly development of the live broadcast industry.

The relevant person in charge of Jiuxian said that JD Supermarket has abundant products, guaranteed authenticity, home delivery and customized services, which brings consumers a worry-free, hassle-free and labor-saving shopping experience. Jiuxian hopes to work closely with JD Supermarket, integrate their respective resources for live broadcast co-construction, continuously improve the content ecology of both parties, and create greater value for the industry.

Leverage supply chain and other unique advantages to create a new ecosystem for the live streaming industry

Nowadays, watching live broadcasts and participating in live broadcast interactions have become one of the important entertainment and social methods for people to enrich their spare time and relax. Live broadcasts have also become an incremental field that major e-commerce companies are focusing on developing.

Industry insiders said that among all large-scale supermarkets online and offline, JD Supermarket has a rich and authentic wine product range with extremely competitive prices. Its services such as authentic wine authentication and customized wine for weddings and festivals are leading the industry, making it the preferred channel for consumers to shop. Jiuxian has been in the live broadcast industry for many years and has created many popular wine anchors. The two sides will work together to develop the live broadcast industry, which will be conducive to promoting the healthy and sustainable development of the wine live broadcast industry.

It is understood that in terms of supply chain capabilities, JD Supermarket has many high-quality merchants and suppliers, and has high procurement efficiency. In order to ensure the authenticity and quality of goods, JD Supermarket has also created a warehouse authentication service for famous wines and established a constant temperature warehouse for wines. Logistics fulfillment covers hourly delivery, half-day delivery, 211 and next-day delivery, with high supply chain efficiency, which can meet the service needs of different merchants and consumers.

In terms of products, JD Supermarket gathers famous wines from all over the world, covering white wine, red wine, foreign wine, beer, etc. In particular, rare vintage wines, wines such as 1982 Lafite and Romanee-Conti, foreign wines such as Remy Martin and Louis XIII, and special beers such as family barrels and Cicard.

In terms of marketing, JD Supermarket holds wine tasting, food sharing, brand interaction and other activities from time to time to bring consumers the ultimate service experience. JD Supermarket also gathers resources inside and outside the site to promote products and social interactions, helping brand merchants to increase their popularity and sales.

On August 19, Jiuxian's live broadcast debut in JD Supermarket will begin. JD Supermarket will offer over 100 high-quality and low-priced products, including wine, snacks and drinks, fresh food, pre-prepared dishes, agricultural products, etc. Among them, wine includes famous liquor, Jianzhen aged wine, famous winery red wine, high-end foreign wine and other specialty products.

Industry insiders believe that the strategic agreement reached between the two parties will bring consumers high-quality, low-priced and abundant wine products; by creating case benchmarks and demonstrations, it will attract more experts to join JD.com and create a new ecosystem for the live broadcast industry.

As a leading online wine retail platform, JD Supermarket's wine business will continue to leverage the overall advantages of JD Group. While continuously improving its own supply chain efficiency and sales capabilities, it will forge ahead and continuously break through new consumption scenarios. In terms of cost, efficiency, and experience, it will continue to create surprises for consumers and value for brand owners, making JD Supermarket a comprehensive wine retail service platform that is trusted by consumers, brands, and suppliers.