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Jimu News commentator Qu Jing

Recently, outside the Paris Olympic Games, the "2008 Beijing Olympic Games Media Backpack" has become popular again. A Spanish reporter said, "This backpack is very good, it is the best backpack in history." He has been using it since 2008, and has been using it for 16 years.

Over the past decade, this seemingly coincidental scene has actually appeared many times. The Beijing Olympic backpack can be found in most international comprehensive sports games. An Iranian reporter once admitted that he carried it in every major competition, "the quality and design of this bag are very friendly"; at the 2022 Qatar World Cup, a foreign reporter who was registering media information was photographed carrying this bag; at the 2024 Gangwon Province Winter Youth Olympic Games, a reporter also carried this bag, saying that this backpack is not only easy to use, but also carries his unforgettable interview experience at the Beijing Olympics, "I will continue to travel with it in the future." This beautiful, generous, sturdy and durable backpack is therefore nicknamed "a bag passed down for three generations" by netizens.

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Beijing Olympic backpacks have appeared at many international sports conferences

This bag, which is always popular during the Olympics, is produced by the Fujian-based Xiangxing Group. After the "Paris fever" came, the manufacturer's live broadcast room attracted 700,000 fans in four days. The store manager of the e-commerce platform revealed that this backpack had been out of stock for a long time, but now many people suddenly wanted to buy it, so he quickly communicated with the headquarters to purchase raw materials and rush to produce a batch. "The workers' sewing machines are about to smoke." Nowadays, this backpack is in short supply. The store manager is busy making calls to urge orders and packing for shipment while live broadcasting. He said that he has urgently recruited college students to help with the packing during the summer vacation!

In this fast-paced, high-efficiency era, many products pursue rapid iteration and upgrading. However, a simple backpack has been the "favorite bag" of journalists from all over the world for 16 years and four Olympic Games, which is enough to prove that its quality is very good, its design is very practical, and it can withstand big occasions. It tells us with its real "market share": good products can stand the test of time. The durability, practicality and craftsmanship of this backpack are all the fine traditions that Made in China has always upheld. The recognition from many international media reporters is another confirmation of the reputation of "Made in China", and it also reflects the competitiveness of Chinese brands in the global market from a small incision.

In recent years, low-carbon environmental protection and green competition have become the "standard" of international sports competitions. The 2022 Beijing Winter Olympics was particularly praised by the International Olympic Committee for its efforts and attempts in low-carbon environmental protection and sustainable development, and the Paris Olympics vigorously promoted the concept of green environmental protection. This backpack, which has been passed down from the Beijing Olympics to the present, is undoubtedly a very "popular" environmental protection practice. In daily life, those durable and non-destructive products reduce resource consumption and waste caused by frequent product replacement, promote and advocate sustainable consumption, and allow every consumer to save money while contributing to protecting the environment.

It is worth noting that this backpack has been popular online for so many years, but the store is not familiar with the popular live broadcast marketing, and is not prepared to catch the "overwhelming wealth", which also shows the pragmatic and low-key attitude of the producer. In this era of information explosion and endless marketing methods, it is commendable to be able to stick to the original intention, polish the quality, and not blindly follow the trend to pursue short-term interests. It is precisely because of this adherence to quality that this backpack was selected as the "media bag" for the Beijing Olympics 16 years ago. In the absence of any marketing hype, it won the market recognition only by netizens' "smart eyes to identify bags" and word of mouth. This focus and ingenuity on products is worthy of admiration and learning.

Objects have no meaning in themselves, but precious past and unforgettable memories give them meaning. This Olympic backpack is not only a practical item, but also carries our memories and emotions of the 2008 Beijing Olympic Games. The 2008 Beijing Olympic Games is a glorious milestone in the history of Chinese sports. It not only demonstrated China's comprehensive strength and international status, but also condensed the enthusiasm and expectations, passion and pride of countless people. Every time this backpack appears at a sports event, it will become a trigger point for our collective memories, that summer, that event, those cheers and cheers, those exciting moments, and all these years we have grown together with the motherland and moved forward with the times. Many foreign journalists also said that this backpack carries their memories of interviewing at the Beijing Olympic Games. An ordinary item also promotes resonance and communication between different cultures, allowing the yearning for the Olympic spirit to transcend national boundaries and time constraints and last forever.

From 2008 to now, China's manufacturing industry has undergone a transformation from "world factory" to "innovation center". More and more Chinese companies have begun to focus on brand building, and have created brands with international influence by improving product quality, strengthening marketing, and participating in international competition. Products made in China are all over the global market, showing strong vitality and strong resilience. The repeated popularity of the Beijing Olympic backpack is a microcosm of the continuous progress of Made in China. As long as more and more companies adhere to the craftsman spirit of perseverance, focus, excellence, meticulousness, and pursuit of excellence, make good products, and provide attentive service, the future of Made in China will definitely be broader, and more timeless and sentimental classics will be achieved.

(Source: Jimu News)

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