After queuing for 3 hours, I bought LV at a 17% discount in Wuhan. Will there be discounts in Hangzhou?
2024-08-06
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Ma Yan, reporter of Chao News Client
Last weekend, there was a long queue at the LV store in Wuhan Wushang MALL. It was said that it took almost 3 hours to get in. How come the luxury goods that were just said to be selling poorly recently are suddenly selling like hot cakes again?
It turns out that in order to promote sales during the Chinese Valentine's Day, many luxury malls in Wuhan have launched a "commercial war" with discounts that can be described as "rare". The LV store, which never offers discounts in the past, has a long queue of people filling the atrium of Wushang MALL. Even consumers from Changsha and Jiujiang have expressed their plans to come shopping on social media.
An insider revealed that the LV store’s single-day sales exceeded 50 million yuan, and all of the store’s popular stocks have been sold out. Orders currently require reservations.
Screenshots of social platforms
Screenshots of social platforms
According to media reports, Wushang MALL is considered to be the luxury mall with the most favorable discounts this time. Luxury brands will get a 100 yuan discount for every 1,000 yuan spent, plus 10 times the points, which is equivalent to 17% off. Top brands such as LV, Dior, Loro Piana, Prada, Cartier, Bulgari and Tiffany all participated in the event. In addition, beauty brands have a 15% discount, plus 10 times the points, and the points coupons are all applicable to Wushang Card.
Wuhan Plaza 66 offers a 1,500 RMB rebate for purchases over 10,000 RMB, and a 7,500 RMB rebate for purchases over 50,000 RMB. Plus 5 times the points, it is equivalent to a 17% discount. Brands such as Hermès, LV, Gucci, Dior, Bulgari, Van Cleef & Arpels, and Tiffany are all participating in the event.
Wuhan SKP also launched a policy of getting 100 yuan back for purchases over 1,000 yuan, plus ten times the points, which is equivalent to a 17% discount. However, some brands are exceptions. For example, LV offers 3 times the points but does not participate in the full discount.
The three major shopping malls all offered unprecedented discounts, but Wushang MALL, which was fighting a desperate battle, was clearly superior in terms of customer flow. An industry insider analyzed that although it was nominally for the 65th anniversary celebration, the actual purpose of Wushang MALL's discounts was to resist the newly opened Wuhan SKP on July 13.
On social media platforms, "Wuhan LV" has clearly become a hot search. Many consumers said that this discount is too good a bargain, after all, it has never been seen before. But many people also think that it is not worth queuing for such a long time. Some people even made a shrewd calculation. It takes 3 hours to queue up in Wushang MALL, but only half an hour to queue up in SKP. When comparing the prices of the two malls, the former is only a few hundred yuan cheaper than the latter.
Comments from netizens on social platforms
So, will LV have discounts in Hangzhou shopping malls?
Chao News reporters consulted several industry insiders, and they all said that this does not seem to be a possibility at the moment.
It is still unknown how the luxury brands and the shopping malls will share the promotional costs of the Qixi Festival activities in the three shopping malls in Wuhan. However, some people speculate that if it is a "commercial war" between shopping malls, then it is very likely that the shopping malls will bear most of the cost.
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