Adopt an Elaeagnus angustifolia tree, JD.com and its users join the Desert Post Office Oasis Project
2024-08-06
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Forests heal deserts, letters heal people’s hearts, and green consumption heals the earth. In the hot summer of 2024, JD.com and China Post Desert Post Office launched a plan to return old home appliances, calling on more young people to join green consumption and protect the environment. The Desert Post Office is stationed in the heart of the Tengger Desert. In the desert, the collection and delivery of letters make people across the country feel the warm blessings from afar. JD.com and Midea have joined the Desert Oasis Plan of the Desert Post Office. Consumers who participate in the old-for-new event and share environmental protection stories online will have the opportunity to adopt an Elaeagnus angustifolia tree in the desert, plant greenery, and continue the vitality of the oasis.
JD.com's home appliance return plan is a service for renewing old appliances at will, without worries, at a discount, and at will. JD.com's offline self-operated stores have been doing this for six years, and have joined hands with young people's favorite IPs such as Desert Post Office and Super Plant Company to enter communities and stores to popularize green consumption. With the call of national policies and the addition of government subsidies for green home appliances in various places, JD.com is also pleased to find that more and more consumers are aware of the hazards of old home appliances that have exceeded their service age. Old home appliances are safely returned and environmentally disassembled; first- and second-level green smart home appliances with power and water saving functions have entered thousands of households. Saving one kilowatt-hour of electricity and one ton of water can usher in a low-carbon life by starting from the details of life.
JD.com, together with Midea and Hisense, traveled nearly 1,733 kilometers to the Tengger Desert, delivering refrigerators, washing machines, color TVs, air conditioners, smart toilets and other home appliances to the desert post office and surrounding camps, adding vitality to the desert post office and demonstrating JD.com's ultimate service. JD.com's hundreds of offline stores across the country have set up return points for old home appliances. No matter where the customers are, JD.com will deliver professional services and brand new appliances to their destinations. Online, JD.com and the desert post office launched a sharing and collection activity for environmental protection stories; offline, JD.com set up multiple return stations, inviting tourists to check in to get limited mailing quotas, and warm postcards full of blessings were sent from the depths of the desert to all parts of the country.
JD.com said that although the desert post office is far away from the city, it still silently guards people's sincere emotions in a corner of the desert, reflecting the power of warmth. Promoting the replacement of green and energy-saving home appliances is also a long-term battle from consumption habits to industrial layout. JD.com has been working hard for many years on the replacement of old home appliances and promoting green consumption, hoping to work with all sectors of society to achieve a beautiful, green and win-win future with the appeal of the brand.
