Guobin Tea "Colorful" Tea Party of World Powers Treats Italy, Japan, and South Korea
2024-08-06
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Italian Prime Minister Meroni paid a five-day official visit to China from July 27 to 31. During the visit, the two prime ministers jointly attended the opening ceremony of the seventh meeting of the China-Italy Entrepreneurs Committee and witnessed the signing of a number of cooperation documents in industry, education, environmental protection, geographical indications, food safety, etc.
During his trip to Shanghai on July 30, Prime Minister Meroni visited the Bund in Shanghai to experience Chinese culture and expressed his interest in Chinese tea.
From ancient times to the present, tea has been the link between civilizations. In today's globalized world, tea has become an important symbol of peace and friendship. The Italian Prime Minister's focus on Chinese tea will undoubtedly add fuel to the promotion of Chinese tea to shine on the international stage.
Italian Prime Minister pays attention to Chinese tea
20 years of tea connection
On the afternoon of July 30, Prime Minister Meloni arrived at the Peace Hotel on the Bund for inspection and sightseeing. He stopped at the Hua Tea House in the Peace Hotel to taste tea and buy Guobin tea. This move not only conveyed his respect and love for Chinese tea and tea culture, but also continued the long-standing tea relationship between China and Italy.
△ Prime Minister Meloni and his delegation visited Hua Tea House in Huaxiangyuan on the Bund (Photo provided by Huaxiangyuan)
2024 marks the 20th anniversary of the establishment of a comprehensive strategic partnership between China and Italy. Currently, Italy is China's fourth largest trading partner in the European Union, and China is Italy's largest trading partner in Asia. Tea has always been one of the important commodities in trade between China and Italy.
Over the past 20 years, the tea trade between China and Italy has become increasingly connected. Adhering to the long-standing spirit of the Silk Road, the two countries continue to deepen mutually beneficial cooperation, advocate mutual learning between civilizations, and promote the development of bilateral relations to a higher level. Whether it is trade or cultural exchanges, Chinese tea, with its unique charm and profound cultural heritage, has become a solid bond connecting the people of the two countries.
The renewed attention paid to Chinese tea is a reaffirmation of its cultural connection value, and it has also won more voice and respect for Chinese tea worldwide.
Guobin Tea Colorful World
Tea party with Italy, Japan and South Korea
It is worth mentioning that the Hua Tea House in Huaxiangyuan on the Bund in Shanghai, which Prime Minister Meroni visited this time, was created by Huaxiangyuan, a key leading enterprise in China's tea industry. The tea he purchased was also Huaxiangyuan's iconic product - Guobin Tea.
△Hua Tea House in Huaxiang Garden, Shanghai Bund (Photo provided by Huaxiang Garden)
△Interior view of Hua Tea House in Huaxiang Garden, Shanghai Bund (Photo provided by Huaxiang Garden)
Coincidentally, Guobin Tea has not only won praise from the Italian Prime Minister, but has also recently become popular in Japan and South Korea.
On April 24 this year, Huaxiangyuan made its debut at the Fujian Provincial Economic and Trade Delegation's investment promotion conference in Seoul, South Korea, and served domestic and foreign guests with Guobin tea. At the China (Fujian)-Japan Economic and Trade Cooperation Promotion Conference held on July 31, Guobin tea not only shined, but Guobin tea ceremony also had in-depth exchanges with Japanese tea ceremony, enabling tea culture exchanges between the two countries. With the "Guobin Tea Global Tour" as a medium, Huaxiangyuan continues to set off a craze for Chinese tea culture in the East Asian cultural circle.
The "Bin" in Guobin Tea refers to the colorful world.
As early as 2017, Guobin Tea was used as a tea gift to heads of state and their wives at the BRICS Xiamen Summit. It was also used as 30% of VIP tea gifts, and assisted in 13 grand tea gatherings, entertaining VIPs from 76 countries, playing a key role in the overseas dissemination of Chinese tea. At present, Guobin Tea's exploration of the colorful world has not stopped.
Great opportunities for tea export
Exploration and experimentation of Chinese tea brands
Why is it Huaxiangyuan? Is it Guobincha?
The reason why this brand has repeatedly won recognition and affirmation from politicians from various countries is due to its in-depth efforts in the development of Chinese tea brands and its unremitting pursuit of tea quality.
Wu Xiaobo, a famous financial writer and author of "The Biography of Moutai", once analyzed Huaxiangyuan's five long-term strategies and pointed out that cultural confidence and industrial confidence are Huaxiangyuan's strategic strengths.
Huaxiangyuan has always taken culture as the core of its leadership, upgraded the Great Power Tea Talk and social tea talk system, built a high-end social tea talk context, and continued to lead Chinese tea to the world. Over the years, it has made unremitting efforts in product innovation, brand marketing, and cultural communication. It is this firm adherence to "long-termism" and the unremitting creation of Chinese high-end tea brands that allow Huaxiangyuan to continue to explore and expand new paths for "Great Power Tea Talk" and interpret the spirit of tea and the world.
△ Wu Xiaobo, a famous financial writer and author of "The Story of Maotai" (Photo by "Shuo Cha")
The country is prosperous and tea is booming. Whether it is the Italian Prime Minister's attention to tea this time, or the frequent appearance of Chinese tea in major diplomatic occasions in recent years, it indicates that Chinese tea is striding into the "golden age" of development. Behind the success of Chinese tea going overseas are the promotion and efforts of a number of tea brands. Among them, Huaxiangyuan has always been a "leader" in responding to the "Belt and Road" initiative and promoting Chinese tea going overseas.
Adhering to the original mission of "making the world fall in love with Chinese tea", Huaxiangyuan vigorously carries out the "Guobin Tea Global Tour Exhibition", setting off a "new storm" of Chinese tea worldwide. Since 2023, Guobin Tea has continued to spread all over the world, showing the beautiful style of Chinese tea in institutions such as the United Nations, the headquarters of the Food and Agriculture Organization of the United Nations, the Chinese Embassy in the United States, and Cambridge University.
In the journey of Chinese tea shining in the world, more and more cultural tea leaders and promoters of industrial transformation and upgrading like Huaxiangyuan are needed. Through continuous cultural excavation and dissemination, product upgrading and quality improvement, the magical "Oriental Leaves" will shine with new brilliance around the world.
