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Recently, the GBE Luxury Hotel and Resort Forum 2024 and the First Cultural Tourism Accommodation Innovation Forum were grandly held in Shanghai. At this highly anticipated event, Atour S Hotel, Shenzhen Nanshan Science and Technology Park High-tech Zone, a subsidiary of Atour Group, won the "Best Lifestyle Experience Hotel Award" for its unique design concept and excellent service experience.

The GBE Hotel Design Award was initiated by GBE, a world-renowned architectural and design industry organization, to recognize projects that excel in hotel design, user experience and market influence. After fierce competition, 14 awards were selected, and the list of winners included many internationally renowned brands and domestic emerging hotel brands. The award of Atour S Hotel is a high recognition of its continuous exploration and innovation in the field of lifestyle.

Shenzhen Nanshan Science Park High-tech Zhongyaduo S Hotel officially opened in May this year and was designed by the internationally renowned Masterpiece Design Team. The project is committed to creating a lifestyle hotel that combines artistic experience with life inspiration. The public spaces in the hotel are filled with a strong artistic atmosphere, and the room design focuses on the perfect combination of comfort and practicality, allowing guests to enjoy both the visual experience of an art gallery and the warm service of home.

As a deep cultivator in the field of lifestyle hotels, Atour Group has always been committed to exploring lifestyles. Since its inception, it has taken "Humanities and Photography" as one of its design highlights. By displaying local photography works in the hotel, it enriches the hotel's cultural atmosphere and allows guests to feel the unique charm of the local area. In addition, each Atour hotel has a standard "Bamboo House" mobile library, which is a 7x24-hour reading space that combines reading and leisure. It provides selected books for free, not only serving guests, but also open to the surrounding communities, promoting cultural exchange and sharing.

In recent years, Atour has also conducted many beneficial explorations in the travel lifestyle of young people. The pet-friendly hotel suites launched last year meet the needs of families traveling with pets. Since its launch, it has been well received and has now covered 14 stores in 11 cities across the country. The successful holding of the "Atour Lying Lifestyle Festival" in May this year further extended the Atour lifestyle to outdoor scenes, advocating a new vacation philosophy of symbiosis with the city and dialogue with nature.

Through continuous exploration and innovation of lifestyle, Atour Group not only provides guests with diversified experiences beyond expectations, but also opens up a unique development path in the fiercely competitive hotel market, bringing new ideas and directions to the industry.