In the era of intelligent terminals, the travel platform provides more proactive and real-time driving safety protection
2024-08-06
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In the era of big data, with the development of terminal intelligence, mobile travel platforms are creating more innovative solutions and bringing intuitive and quantitative changes in enhancing car owners' driving safety awareness, improving driving behavior habits, and thus improving the peace of mind of the journey.
Recently, Didi Chuxing launched a new "Smart Butler for Hitchhiking Driving Safety": it realizes automatic identification and step-by-step control of the five major dangerous and distracted driving behaviors of car owners, and upgrades the previous post-manual verification and control based on passenger feedback to timely control based on autonomous intelligent identification of mobile phone apps, which greatly improves the efficiency and accuracy of ensuring the safety of car owners' driving, and further consolidates the safety foundation of hitchhiking travel.
It is reported that the "Smart Hitchhiking Driving Safety Butler" is designed with an exclusive recognition algorithm model based on a series of feature information such as mobile phone sensors. It can now actively and real-timely identify the five major dangerous and distracted driving behaviors of car owners, such as speeding, sudden acceleration, sudden deceleration, making phone calls, and playing with mobile phones. It also uses step-by-step management and control measures such as real-time voice reminders during the trip, post-trip driving behavior reports, behavior point deductions, and bans to effectively enhance car owners' driving safety awareness and improve their driving habits.
According to Didi Chuxing statistics, after the launch of the "Smart Hitchhiking Driving Safety Butler", customer complaints about speeding were further reduced in a short period of time. At the same time, compared with the first quarter of this year, the proportion of speeding and aggressive driving orders in the second quarter also dropped significantly.
A relevant person in charge of Didi Chuxing said that with the continuous improvement of the perception ability of the mobile phone side and the intelligent algorithm and learning ability of the terminal, more dangerous driving behaviors can be identified in the future. At the same time, as the data of the driving behavior characteristics of car owners continues to accumulate, it is expected to provide a scientific reference for personalized premium adjustments in the future. For example, for users with good long-term driving habits, free insurance can be considered; for car owners with dangerous driving groups, they will be guided to purchase insurance for specific scenarios such as long-distance, inter-city and nighttime; in addition, for car owners with long-term dangerous driving habits, the platform will consider purchasing double insurance for them.
Automatically identify the five major dangers and distracted driving behaviors, and implement step-by-step control from real-time reminders to behavior-based governance
As we all know, human factors account for a large proportion of the causes of traffic accidents. Among them, carelessness and violation of regulations when driving are the top priorities. For this reason, Didi Chuxing has always regarded improving the driving safety awareness of car owners as an important prerequisite for ensuring the safety of rides.
In an internal survey of passengers' feedback on dangerous driving behaviors of car owners, distracted driving accounted for more than 40%, followed by aggressive driving, which accounted for nearly 10%. This shows that the management and guidance of distracted driving behaviors is an important focus for strengthening car owners' driving safety awareness.
To this end, Didi Hitch's Smart Safety Butler has developed a new recognition algorithm for distracted driving based on the intelligent recognition of speeding, sudden acceleration and sudden deceleration. Based on a series of characteristic information such as mobile phone sensors, it can accurately determine whether the car owner has been making or answering calls with the hand for a long time while driving, or operating mobile phone software for a long time.
If the driver has more than two dangerous and distracted driving behaviors during a trip, he will receive a real-time voice reminder from the platform and receive a trip driving safety report automatically issued by the platform after the trip, which will list the time and details of the dangerous driving. For drivers who habitually drive dangerously, the platform will take measures such as deducting behavioral points and banning them.
According to Didi Chuxing data, nearly 100 car owners with habitual dangerous driving behaviors are banned every week. For users who receive voice reminders and driving safety behavior reports, the proportion of subsequent dangerous driving orders has dropped significantly.
From App intelligent identification intervention, behavior classification management to concept strengthening, we will comprehensively consolidate the safety of ride-sharing driving
According to current road traffic safety regulations, speeding, making or receiving calls on a mobile phone while driving, overloading, running red lights, and driving against traffic are all considered driving violations. To this end, Dida Hitch has clearly stipulated in its User Behavior Management Specifications that if the driver has bad driving habits such as rapid acceleration and deceleration, fatigue driving, overtaking, chasing and racing during the ride, as well as overloading, dangerous driving, distracted driving, running red lights, speeding, and driving against traffic, once verified, the driver will be deducted behavior points according to the severity of the circumstances, and will be prohibited from accepting orders.
In the past few years, Didi Chuxing has built a comprehensive, stepped intelligent management and control system for hitchhiking driving safety. In addition to intelligent identification and intervention of dangerous driving and distracted driving, Didi Hitch also reminds car owners to take a rest in time through intelligent voice reminders and intelligent voice calls for scenarios such as fatigue driving, continuous orders and night driving.
In addition, Didi Chuxing has popularized driving safety and travel safety knowledge through the "Safety Way" series of columns in a form that users like and deeply interact with. In 2023 alone, Didi Chuxing launched 6 roundtable talks on safety ways, with a total of more than 1.85 million clicks and more than 30,000 messages/interactions. In addition, 6 safety tips were launched, with a total of more than 1.82 million clicks. Since 2024, 9 issues have been launched, including facial recognition for late-night travel and travel emergencies, with a total of more than 1.95 million clicks.
In a Didi user survey, 90.57% of users said they had read the safety guide, of which 92.48% believed that the safety guide enhanced their safety awareness, and 77.14% understood the platform’s security features and were more willing to use them.
This fully demonstrates that Didi Chuxing's multi-pronged approach to improving users' driving safety and travel safety awareness has produced positive results. In the future, with the intelligent active safety intervention of ride-sharing in more scenarios and the continuous expansion and deepening of control measures, the safety construction of ride-sharing will reach a new height. (Information)
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