Zhao Yiming Snacks joins hands with Jay Chou to create a traffic explosion, adding new momentum to the expansion of 10,000 stores
2024-08-06
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
Recently, Zhao Yiming Snacks, a well-known domestic snack chain brand, announced a major cooperation and officially joined hands with Jay Chou, the king of Chinese pop music, as its new spokesperson. This news quickly ignited online and offline discussions and became the focus of heated discussions in all walks of life. This cooperation marks a new step in Zhao Yiming Snacks' brand building and injects strong momentum into its market expansion across the country.
Since the official announcement on July 16, the event has continued to ferment, and the cumulative exposure of the brand has exceeded 3.1 billion times. At the same time, this cooperation directly contributed to the surge in sales of Zhao Yiming snacks. According to official data, the total revenue of the online local life platform jumped to 120 million yuan.
Standing at the milestone of breaking through 5,000 stores nationwide, Zhao Yiming Snacks is making rapid progress. The cooperation with Jay Chou is an important attempt for Zhao Yiming Snacks to shape its brand image. By building a unique brand story, Zhao Yiming Snacks successfully integrated Jay Chou's positive image with its own brand connotation, aroused consumers' emotional resonance, and achieved a strategic upgrade from "doing business" to "building a brand."
In the TVC of the official spokesperson, Zhao Yiming Snacks cleverly incorporated magic, street dance, rap and other elements commonly used in Jay Chou's MVs, supplemented by a rhythmic melody and catchy lyrics, which quickly captured consumers' memories. More importantly, the empathy points implanted in the TVC, such as childlike fun, affordable prices, deliciousness, and the joy of sharing, directly hit the minds of consumer groups, especially families with children, further enhancing the brand's affinity.
Zhao Yiming Snacks continues to explore innovative marketing strategies, from a series of New Year activities such as the "Year of the Dragon to Get Rich New Year Festival", such as pop-up stores, peripherals, and koi activities, to the Children's Day "Snack War" event with multi-brand linkage and popular animation integration, to this online and offline activities centered on the spokesperson, the brand influence continues to expand and the marketing chain is fully opened up.
During the official announcement warm-up period, silhouettes and "homophonic puns" ignited the Internet to build momentum for the official announcement; in conjunction with the official announcement, a Douyin challenge was launched with voice-controlled games to interact with the A3 group and further expand the brand's voice. Offline stores combined spokesperson elements to create a social sharing atmosphere and launched activities to give away peripherals when the purchase amount is reached, effectively increasing the conversion rate of in-store purchases.
The success of Zhao Yiming Snacks is not accidental. Since its establishment, the brand has always adhered to the philosophy of its founder Zhao Ding and is committed to becoming a leading brand of affordable snacks. In terms of store location, Zhao Yiming Snacks focuses on penetrating the sinking market. After gaining a foothold in the southern market, it continues to expand to the northern market and gradually expand its market share.
In terms of sales, Zhao Yiming Snacks' "high cost-effectiveness" strategy has greatly benefited consumers by eliminating middlemen, quickly captured consumers' minds, and established its leading position in the industry. In terms of marketing, it has accurately grasped the psychological needs of young consumers, explored the logic and marketing strategies of popular products, and injected new vitality and strong momentum into the long-term development of the brand.
In the future, Zhao Yiming Snacks will continue to consolidate its market position through the power of spokespersons and provide consumers with more high-quality, cost-effective snacks. We have reason to believe that in the near future, Zhao Yiming Snacks will drive my country's snack industry towards a higher quality development stage with its unique brand charm and strong market competitiveness.
