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IT Home reported on August 6 that according to the People's Post and Telecommunications News, on August 1, China Radio and Television held its 2024 half-year work meeting.It is proposed to accelerate the integration of national cable TV networks and the construction of new radio and television networks, enhance basic capabilities, optimize development models, and improve service levels.

Meeting requirements:

• We must work hard to accelerate the development of full business integration.Promote the "Revisiting Classics" channel into nursing homes and digital television into key places, launch service quality improvement actions to comprehensively increase the renewal rate of existing cable TV users and the penetration rate of new markets;

• We should follow the working principle of "expanding scale, promoting integration, optimizing products, strengthening channels, intelligent operation, precise management, and emphasizing security".Increase marketing efforts for 5G users, achieving steady development of 5G business;

• We must adhere to overall provincial and regional coordination, accelerate the construction of an organizational structure that provides end-to-end support for government and enterprise markets, solutions, and project delivery across the entire industry, improve the all-round operational capabilities of government and enterprise business before, during, and after sales, enhance the ability to aggregate the ecosystem, and create an important growth pole.

Image source: Pexels

On August 1, the State Administration of Radio and Television also announced the main data of the radio and television service industry in the first half of 2024. According to preliminary statistics, the total revenue of the national radio and television service industry in the first half of the year was 668.357 billion yuan, a year-on-year increase of 7.00%.

IT Home noticed that the State Administration of Radio, Film and Television issued a document on July 25 stating that"Dual governance" (TV "nesting doll" charging and operation complexity governance) has achieved remarkable results：The activity rate of large-screen TV users has increased significantly, and the ratings of programs and channels have increased simultaneously.

On February 1 this year, the "Revisit Classics" channel, guided by the State Administration of Radio and Television and hosted by China Radio and Television Group, was officially launched. According to China Audiovisual Big Data (CVB), as of July 31, in the six months since the channel was launched, the number of cable TV viewers exceeded 52.95 million households, with a cumulative viewing time of 900 million hours, making it a first-tier TV channel with a huge audience.