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Recently, Bloomberg reported that Universal Music Group pointed out in a recent interview that user growth for streaming services such as Apple's Apple Music seems to have hit a bottleneck.

It is reported that the data released by Apple in 2019 showed that the number of Apple Music users had reached 60 million at that time, but Apple has not updated this data since then. This situation may mean that by 2024, five years later, the number of Apple Music users may still not exceed 70 million.

It is understood that Apple officially launched Apple Music in June 2015, and Apple Music officially landed in mainland China on September 30. On March 12, 2018, Apple announced that its streaming music service Apple Music already has 38 million paid subscribers.

As subscriptions to services such as Apple Music, Apple TV Plus, and Apple Arcade gradually increase, software services have gradually become a driving force behind Apple's performance growth. The third quarter results of 2024 showed that Apple's service business revenue was US$24.213 billion, a year-on-year increase of 14.1%. Combined with the latest news, it may be increasingly difficult for Apple's service business to grow steadily in the future due to the difficulty in capturing more incremental users.