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According to data from Maoyan Professional Edition, as of 16:32 on August 5, 2024, the box office (including pre-sales) of mainland China's theater movies has successfully exceeded the 30 billion yuan mark, marking a new milestone for the Chinese film market.

So far, the top ten films in the 2024 box office have been decided. They are: "Hot" leads with a box office of 3.46 billion yuan, followed by "Speeding Life 2" with a box office of 3.398 billion yuan. In addition, "Catch the Dolls", "Article 20", "Boonie Bears: Reverse Time" and other films also performed well, occupying the third to fifth places on the box office list respectively. These films have not only achieved great success at the box office, but also received high scores on platforms such as Douban, showing a good word-of-mouth effect.

It is worth noting that the top ten films in 2024 cover a variety of genres, including comedy, action, suspense, animation, etc., meeting the viewing needs of different audiences. Among them, "The Annual Meeting Can't Stop!" has won high praise from the audience for its unique comedy style and profound social insights, with a Douban score of 8.1 points. And "Godzilla vs. Kong 2: Rise of an Empire" has attracted a large number of audiences to the theater with its stunning visual effects and wonderful plot design, becoming another highlight on the box office list.

Looking back at the data from the past few years, it took 195 days for the box office to exceed 30 billion yuan in 2023, and 218 days in 2024. Although the time has been extended, considering the overall recovery of the film market this year and the release of many blockbuster films, this achievement is still exciting. Compared with 2022, the annual box office in that year only reached 30.067 billion yuan, showing the strong growth momentum of the Chinese film market in 2024.

Industry experts believe that the box office of the Chinese film market will exceed 30 billion in 2024, thanks to many factors. On the one hand, with the continuous improvement of the epidemic prevention and control situation and the gradual recovery of the film market, the audience's demand for film consumption has been effectively released; on the other hand, a number of high-quality and highly acclaimed films have been released one after another, injecting new vitality into the market. In addition, the continuous innovation and upgrading of the film industry has also provided strong support for the growth of box office.

This year's summer movie box office exceeded 8 billion

Data shows that as of recently, the total box office (including pre-sales) of the 2024 summer movie season (June to August) has successfully exceeded 8 billion yuan, once again demonstrating the strong potential of the Chinese film market and the enthusiasm of the audience.

In this year's summer season, many films have won the favor of the audience with their wonderful content and reputation. "Catching Dolls", "Silent Killing" and "A Small Shop at the Edge of the Cloud" are currently ranked in the top three of the box office list. Their success lies not only in high-quality production, but also in the deeply touching stories and touching emotional expressions. The box office success of these films has not only injected strong momentum into the entire summer season market, but also brought a rich variety of viewing options to the audience.

In order to better stimulate the audience's enthusiasm for movie consumption, the National Film Administration launched the 2024 National Movie Benefit Consumption Season in Chengdu, Sichuan. This consumption season activity covers major movie schedules such as summer vacation, Mid-Autumn Festival, and National Day. It is expected to last until October, and a total of more than 300 million yuan in movie viewing subsidies will be issued.

These preferential measures include points redemption, instant discounts on ticket purchases, multiple coupon stacking, and special discounts for summer students. They are diverse in form and aim to allow more audiences to enjoy the fun of movies.

As the summer season enters the second half, many new films of various genres are ready to be released. For example, the recently released movie "Decryption" is adapted from the novel of the same name by Mao Dun Literature Award winner Mai Jia, paying tribute to the unsung heroes on the hidden front; the realistic film "Reverse Life", which has been pre-sold, focuses on the life of food delivery riders and shows the real emotions of ordinary people.

In addition, the animated film "White Snake: Floating Life" draws nourishment from China's excellent traditional culture and interprets "Chinese romance". The addition of these films will further enrich the types of films in the summer season and meet the audience's diverse viewing needs.

Many industry insiders said that the summer season is an important period of the film market throughout the year, and the successive releases of high-quality films have brought stable box office guarantees to the market. Filmmakers should be brave enough to try new narrative techniques and technical means in content creation to improve the artistry, appreciation and value of their works, so as to attract audiences to the cinema in the long run and jointly promote the healthy and prosperous development of the Chinese film market.

The breakthrough of the 2024 summer movie box office is not only an important milestone in the Chinese film market, but also a strong proof of the continuous innovation and development of the film industry. With the emergence of more excellent films and the continuous prosperity of the film market, the Chinese film market will be even better.

China's film market shows thriving vitality

In recent years, the Chinese film market has continued to show a strong recovery momentum and prosperous development, becoming a dazzling star in the global film industry. Data shows that my country's film market has not only set new highs in box office, but also achieved a qualitative leap in content creation, technological innovation, audience experience and other aspects.

As the audience's enthusiasm for movies continues to grow, the box office data of my country's film market has repeatedly set new highs. In 2023, the total box office of the Chinese mainland film market reached 54.927 billion yuan, a year-on-year increase of 83.48%. This achievement not only marks the full recovery of the film market, but also indicates a broader development prospect in the future.

This trend has continued in 2024, with box office data for many important periods in the first half of the year, such as New Year's Day, Spring Festival, and May Day, recovering to or even exceeding the 2019 levels, showing the market's strong endogenous driving force and strong consumer demand from the audience.

The prosperity and development of the Chinese film market cannot be separated from the support of high-quality films. In recent years, my country's film industry has made great progress in creation and production, and a large number of excellent works with diverse themes and rich content have emerged. These films have not only achieved great success at the box office, but also won wide recognition in terms of word of mouth and influence.

From realistic themes to science fiction blockbusters, from animated films to literary sketches, the types of works in the Chinese film market are becoming increasingly diverse, meeting the diverse needs of different audience groups.

With the advancement of science and technology and the continuous innovation of film technology, the viewing experience of my country's film market is also constantly improving. The rapid development of special effects technology makes the film images more shocking and realistic, making the audience feel as if they are in the scene; the popularization of projection technologies such as 3D and IMAX further enhances the immersion and comfort of watching movies. In addition, the rise of online platforms has also provided audiences with more convenient ways to watch movies, making the film market more diversified and inclusive.

In recent years, the state has introduced a series of policies and measures to encourage the development and innovation of the film industry. These policies not only provide financial and tax support to the film industry, but also strengthen market supervision and copyright protection, providing a strong guarantee for fair competition and healthy development of the film market. At the same time, the film industry has also strengthened collaboration and resource sharing, forming a good industrial ecology and competition pattern.