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The mobile game Naraka became an overnight hit. These three points may be the direct reasons. Has it become a phenomenal mobile game in China?

2024-08-05

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Since the official public beta of "Naraka: Bladepoint" mobile game on July 25, this multiplayer martial arts action competitive mobile game derived from the same-name PC game has quickly become popular and ranked at the top of the best-selling list, and the feedback from players after getting started is mostly positive. Once the mobile game was launched, it quickly topped the IOS free list, which shows how popular this mobile game masterpiece under NetEase is. In addition to the support of PC game players, the entry of many new players has also helped to break the circle of Naraka: Bladepoint mobile game.



The reasons why the mobile game Naraka: Bladepoint became popular immediately after its launch can be simply summarized into three parts. First of all, the PC game of the same name has long been an influential IP, and once created an amazing record of sales of over 20 million copies in just two years after its launch. With the successful experience of the PC game and the golden signboard of Naraka: Bladepoint, it is only natural that the mobile game can become popular.



Of course, the reason why the Naraku Mobile game became popular is not only the reputation of the PC game IP, but also the polishing of the development team on the mobile side, which is also the second reason why the mobile game became so popular. After all, compared with PC games, mobile games are different in operation methods and screen presentation due to different devices. How to make the game subtractive to adapt to the gaming habits of mobile players is also a difficult problem that the Naraku Mobile game development team needs to overcome.



However, judging from the quality of the game, the result is surprising. Not only has the performance of the mainstream models of current players been optimized to ensure that most players can run the game smoothly, but at the same time, while retaining the smooth operation experience of the terminal game as much as possible, the operation method is also made as friendly as possible to mobile game players, and many buttons and skill combos are very user-friendly.



The last point is that after the public beta of Naraka Mobile was launched, the official also generously gave away various benefits, including various public beta conscientious activities and various appearances and treasure chests that can be obtained by logging in, which can be said to be dazzling. Even after the public beta began, many players had to spend at least half an hour just to receive benefits and participate in the server opening activities, which shows how much the benefits of Naraka Mobile were distributed after the public beta. With these three points combined, it is not difficult to understand why Naraka Mobile can become so popular.



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