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The market performance at the end of July was slightly worse. Last week (July 29-August 4, 2024), the national film market received a total box office of 991 million yuan, a year-on-year decrease of 25%. The top three box office hits last week were "Catch the Dolls", "Deadpool and Wolverine" and "Decryption". Among them, the movie "Catch the Dolls" topped the list with a weekly box office of 426 million yuan, accounting for more than 42% of the weekly box office.

"Decryption" and "Safe Escape from the 21st Century" were both new films officially released last weekend. So far, the box office of "Decryption" has exceeded 130 million yuan, and the latter has exceeded 50 million yuan, which is still good. But overall, the volume of new films is not as expected. The market was about 60% lower than the same period last year in the two days of last weekend.

This week will usher in the Chinese Valentine's Day, and many popular films will be released soon, which may have a certain boost to the market. Two popular films, "White Snake: Floating Life" and "Negatives Make Positive", will be officially released on August 10, the day of "Chinese Valentine's Day".

As the third film in the "White Snake Series" of Light Chaser Animation, "White Snake: Floating Life" is the main story and finale of the White Snake story. The film is directed by Chen Jianxi and Li Jiakai, and voiced by Yang Tianxiang, Zhang Zhe, Tang Xiaoxi, etc. The series IP has a relatively solid audience base. Currently, Tao Piaopiao has about 240,000 people who want to watch it, which may bring a screen surprise of Chinese-style animation to the 2024 summer season.

"Negatives Make Positives" is more of a "strong-schedule" film, and the romance genre is highly compatible with the Qixi Festival. The film is produced by Ning Hao, co-produced by Zhu Yilong, directed by Wen Shipei, and starred by Zhu Yilong and Qiu Tian. Currently, the number of people who want to watch the film on Tao Piao Piao exceeds 130,000, and the popularity is fair. In addition, the leading actors have a solid foundation, so the box office performance is guaranteed. Relevant media predict that the box office of the film ranges from 170 million to 400 million, and look forward to its performance.

In addition, "Reverse Life" which will be released this Friday is also worth paying attention to. The film is adapted from the original novel of the same name by Qingming, directed by Xu Zheng and co-written with He Keke. Xu Zheng, Xin Zhilei, Wang Xiao and Jia Bing are the leading actors, with a strong lineup. As of today, the pre-sale box office of the film has exceeded 20 million, and the number of people who want to watch it is also increasing, making steady progress.

Among the films to be screened this week, there are documentaries such as "One and Many", romances such as "Her Little Dimples", and thrillers such as "Overtime". Overall, the genres are quite rich.

Last night, the 37th Popular Film Hundred Flowers Awards were announced in Chengdu. The 37th Popular Film Hundred Flowers Awards Final Review Committee, composed of 101 audience judges, voted on the nomination list on the spot and selected 9 awards for this year's Hundred Flowers Awards. Among them, "Volunteers: The Heroes Go On" won the Best Film Award for this year's Hundred Flowers Awards.

At present, coinciding with the Olympic Games, many cinemas across the country have broadcast live the Paris Olympic Games. As a way of "self-help", cinemas have developed a lot of non-movie ticket businesses, and the "cinema +" model is refreshing the traditional way of watching movies in cinemas. This live broadcast of the Olympic Games is also the first time that domestic cinemas have obtained live broadcast authorization.

Next, please see the details of this week's film:

White Snake: A Floating Life

Director: Chen Jianxi/Li Jiakai

Screenwriter: Wang Wei

Starring: Yang Tianxiang/Zhang Zhe/Tang Xiaoxi etc.

Genre: Comedy/Animation

Release date: 2024-08-10

Highlights

In Lin'an, Southern Song Dynasty, Xiaobai finally found the reincarnation of Axuan - Xu Xian after 500 years, and the two met on the Broken Bridge. Xiaobai and Xiaoqing hid in the streets and alleys, and started a lively life in the world with Xu Xian and his brother-in-law Li Gongfu. But Fahai from Jinshan Temple came to eliminate demons, and accidentally revealed Xiaobai and Xiaoqing's identities as snake demons...

Two negatives equal a positive

Director: Wen Shipei

Screenwriter: Wen Shipei

Starring: Zhu Yilong/Qiu Tian/Jiang Qiming etc.

Type: Drama/Romance

Release date: 2024-08-10

Highlights

Huang Zhenkai suspected that he was living in a movie. He could not change anything and could only follow the script day after day. After moving into his new residence, he met his mysterious roommate Li Xiaole. Her sudden appearance and inexplicable disappearance caused ripples in Huang Zhenkai's life and also made him regain the ability to feel love.

Retrograde Life

Director: Xu Zheng

Screenwriter: He Keke/Xu Zheng

Starring: Xu Zheng/Xin Zhilei/Wang Xiao etc.

Type: Drama

Release date: 2024-08-09

Highlights

This film is adapted from Qingming's original novel "Reverse Life". Gao Zhilei, who was once high-spirited, deviated from his original life trajectory in middle age under the heavy pressure of life. His impulsive decision instantly turned him from the "little pride" of his family into a "scratch" of society.

Her dimples

Director: Cai Cong

Screenwriter: Ru Xiaoguo/Huang Qingjiao/Chiji Cat

Starring: Zhang Zhehua/Qi Yuchen/Li Zongheng etc.

Genre: Comedy/Romance

Release date: 2024-08-10

Expectation value: Three and a half stars ★★★✰

Highlights

Xu You, a southern girl with excellent grades, transferred to a school in Lin City and unexpectedly became deskmate with the "school bully" Xie Ci. The two gradually entered each other's hearts amidst laughter and noise, but faced the tricks of fate.

One and Many

Director: Zhou Hongbo

Genre: Documentary

Release date: 2024-08-08

Highlights

The film tells the story of a selection, a journey and a discovery. A car slowly moves forward on the Yushu Plateau in Qinghai, and in the car are mentors who are looking for good voices from Tibetan children. They go deep into the snow-capped mountains and visit schools, looking for the most talented and potential voices among those simple and innocent children...

Overtime Horror

Director: Ding Dahai

Screenwriter: Wu Shuyi/Hao Yu/Gong Shuang

Starring: Bao Lining/Sun Yanqing/Nan Fulong etc.

Genre: Thriller/Horror

Release date: 2024-08-10

Highlights

The story tells about a female worker who is deeply troubled by overtime work, which leads to depression and suicide by jumping off a building. After the suicide, the building seems to be cursed, and strange events such as hauntings frequently occur...

arts/Plum Purple

edit/Plum Purple

Editor/Du Simeng

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