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Reporter of China Business Network: Huang Xinxu Editor of China Business Network: Sun Lei

According to Reuters,AudiThe new electric car model that will be produced in cooperation with SAIC Motor will have a new logo and will not have Audi's iconic "four rings" logo. The report said that the reason for not using Audi's "four rings" logo was for brand image considerations. In response, the Daily Economic News contacted SAIC Motor, Audi China and SAIC Audi for verification, and all three parties said: "There is no official news to be released at present."

As early as May this year, Audi and SAIC GroupSAIC VolkswagenAfter signing the cooperation agreement, all parties will further carry out local cooperation in the future. Audi China believes that this is an important milestone for Audi to promote its strategy in China, which aims to meet the unique needs of the Chinese market to the greatest extent possible. In addition, the new joint venture cooperation model has set a precedent for international luxury car companies to strengthen local cooperation.

Specifically, under this model, Audi will leverage its product definition, vehicle development and engineering capabilities for high-end products to ensure that new products have Audi brand genes. SAIC will focus on empowering smart innovative technologies and ecological synergy.

According to previous news, a joint project management team based on the cooperation between Audi and SAIC has been established. At the same time, Audi and SAIC have also officially launched a new platform jointly developed by Audi and SAIC for the Chinese market, the "Advanced Digitized Platform".

Thanks to the intelligent digital platform, Audi's product launch cycle will be shortened by more than 30%. It is reported that the first batch of models built on the intelligent digital platform will be three pure electric models covering the B-class and C-class car market segments, of which the first model will be launched in 2025. Audi China said: "The new electric models jointly developed by Audi and SAIC Group will still be Audi cars with pure brand genes." It is worth noting that with the empowerment of both shareholders, SAIC Audi revealed that SAIC Audi will also have more new developments in the near future.

Daily Economic News