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Audi and SAIC's joint models do not use the "four rings" logo? Responses from the three parties

2024-08-05

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IT Home reported on August 5 that in response to the report that "the new electric car model jointly developed by Audi and SAIC Group will not carry Audi's iconic 'four-ring' logo", the Daily Economic News verified with SAIC Group, Audi China and SAIC Audi, and all three parties said:There is no official news released yet。”


On May 20 this year, Audi and SAIC Group officially signed a cooperation agreement to launch the joint development of the Advanced Digitized Platform.

It is reported that the two parties are integrating their advantageous resources to jointly develop a series of subsequent electric vehicle models. The first product is expected to be officially launched in 2025, and the development speed will be accelerated by improving R&D efficiency and optimizing development processes; the new car model is said to be equipped with "the industry's top software and hardware, the world's top electric performance, and a smoother and more friendly intelligent interactive experience."

IT Home Note: Audi's "four rings" logo represents the four brands that formed the "Auto Union Company" in the 1930s and 1940s - Audi, Horch, DKW, and Wanderer. In March 2022, Audi announced that it would incorporate the Bentley brand into the group, and announced that the current "new four rings" represent the four brands that are uniformly managed and independently operated by the Audi Group - Audi, Lamborghini, Bentley, and Ducati.