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Recently, the State Council issued the "Opinions on Promoting the High-Quality Development of Service Consumption" (hereinafter referred to as the "Opinions"), which proposed to encourage the development of new business formats such as cruise ships, yachts, RV camping, and low-altitude flights.

Stimulated by the news, the outdoor camping sector surged after opening on August 5, with stocks such as Sanfu Outdoor (002780.SZ), Muco (603908.SH), and Rhine Sports (000558.SZ) hitting their daily limit.

Encourage the development of new business formats such as outdoor camping

The "Opinions" proposed to strengthen the construction of national cultural and tourism consumption demonstration cities, promote the innovative and standardized development of national-level night-time cultural and tourism consumption clusters, implement the "Better Life Vacation and Leisure" project and the rural tourism quality improvement and efficiency enhancement action.

At the same time, we will promote the integrated development of commerce, travel, culture, sports and health, enhance the experience and interactivity of projects, launch various special tourism products, encourage the development of new business formats such as cruise ships, yachts, RV camping, and low-altitude flights, and support the development of integrated business formats such as "music + tourism", "performances + tourism", and "events + tourism".

Among them, outdoor camping is becoming a new choice for people to travel during holidays. In recent years, outdoor camping has continued to heat up, and the "camping economy" has gradually become a new consumer hotspot.

Lanfu Finance Network noticed that in recent years, the country has intensively issued favorable policies for the industry.

In June this year, the National Development and Reform Commission issued the "Measures on Creating New Consumption Scenarios and Cultivating New Consumption Growth Points", which proposed to promote the construction of fitness venues such as sports parks and national fitness centers, create a number of high-quality outdoor sports destinations, and guide and expand sports and leisure consumption.

In October last year, the National Development and Reform Commission, together with the General Administration of Sport of China, the Ministry of Natural Resources and other departments, issued the "Action Plan to Promote the Construction of Outdoor Sports Facilities and Improve Services (2023-2025)", proposing that by 2025, the total scale of the outdoor sports industry will reach 3 trillion yuan.

Driven by policy support, demand growth and other factors, China's outdoor sports have developed into an industry with great vitality and potential.

Huge market growth potential

According to the "2023 Outdoor Camping and Sea Travel Industry White Paper" released by SHOPTOP, the compound annual growth rate is expected to be 6.68% in the next five years. In 2023, the market size of camping equipment is 15.014 billion US dollars. North America, Europe and Asia-Pacific are the three major markets. North America is currently the world's largest camping product market, the European market will continue to grow in the next 8 years, and there are also a large number of potential consumers in the Asia-Pacific market.

According to the data from China Business Industry Research Institute, the domestic outdoor products market will reach 211.6 billion yuan in 2023. From the current 200 billion yuan to the future 3 trillion yuan market size, the huge market growth space has attracted more companies to participate.

Industry insiders said that policy support and clear incremental space have created opportunities for private enterprises to accelerate their business layout. In addition, consumers' pursuit of a healthy lifestyle has become increasingly clear, providing space for market expansion and private enterprises to increase their layout.

The above-mentioned people suggested that while private enterprises focus on product research and development, they should also follow the trend of cutting-edge technology iteration, use technology or even high technology to enhance outdoor products and improve brand competitiveness.

Related companies are expected to benefit

At the consumer level, outdoor camping as a leisure activity is being accepted by more and more people.

In fact, outdoor camping has spacious venues and free "opening methods", which can be a good way to relieve work pressure. The relaxed and pleasant environment can also enhance friendship.

In addition, many units also choose camping as their team-building activities. From the initial preparation to the implementation, from the game session to the food session, the entire camping activity can cultivate team spirit.

According to consumer feedback, some people have developed relationships with friends during camping, while others regard camping as a way to get close to nature and enjoy life. Nowadays, camping has become popular and is becoming a "poetry and distant place" at people's doorstep.

In outdoor camping activities, camping equipment is indispensable. Tents, tables and chairs, camping lights, barbecue grills, small iron pots, etc. are required. There are also inflatable mattresses, inflatable pillows, outdoor thermal insulation boxes and other products, and the prices range from tens of yuan to thousands of yuan.

Zhejiang Natural (605080.SH), which has long focused on the field of outdoor camping, has now become a well-known supplier of inflatable mattresses and outdoor bags in the outdoor sports industry. The company's main products include automatic inflatable mattresses, inflatable beds, waterproof bags, ice packs, pillows, cushions and TPU composite fabrics.

After years of precipitation and accumulation, Zhejiang Nature has now mastered key processes and technologies such as TPU film and fabric composite technology, polyurethane soft foam foaming technology, high-frequency welding technology, and hot pressing welding technology, and has gradually formed a unique vertically integrated industrial chain.

As an important player in the global outdoor sporting goods field, Zhejiang Natural's products are exported to developed countries and regions such as Europe, North America, Oceania, etc. It has established long-term and stable cooperative relationships with world-renowned companies such as Decathlon, SEA TO SUMMIT, REI, RTIC, Lidl Supermarket, and Mobi, and has accumulated high-quality global customer resources.

In addition to Zhejiang Nature, Sanfu Outdoor (002780.SZ), Mogodi (603908.SH), Zhejiang Zhengte (001238.SZ) and other companies also have strong competitiveness in the field of outdoor camping. Against the background of the rapid development of outdoor camping, the above-mentioned companies are expected to continue to benefit.