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“There are two paths in car design. One is to pay tribute to the classics, which is easy and will not make mistakes. The more difficult path is to stick to originality and use your own design concept to create the next classic.”

On August 2, at the aesthetics tasting meeting of Jiyue 07, Jiyue CEO Xia Yiping shared the original design intention when Jiyue was founded three years ago, "We don't want to 'pixel-level reproduction', so we just want to create classics."

On that day, Xia Yiping, Jiyue's aesthetics appraiser Tong Liya, and Tingshan, the founder of "Tingshan Gardening", jointly appreciated Jiyue 07's unique "AI aesthetics" design concept.

Jiyue 07 is Jiyue Automobile's first sedan. As a C-class pure electric AI smart driving sedan, it attempts to define a new standard for minimalist smart car design while empowering car design with intelligent technology. It follows the minimalist design philosophy of "Less is More", making way for better user experience and ultimate aesthetics without excessive decoration and redundant lines, creating technological, pure, simple and beautiful interior and exterior decoration.

It is reported that the design inspiration of Jiyue 07 was drawn from the statue of the goddess Venus in Roman mythology. The curves, arcs and edges of the statue are all internalized in the aesthetic design of Jiyue 07.

In order to achieve the ultimate beauty, Jiyue spent 300 million yuan to move the A-pillar of Jiyue 07 back 65mm, giving it excellent body proportions and A-pillar inclination angles. After more than 3,000 polishing processes, it together with the sloping roof lines outlines the beautiful contours of the "Venus Curve". The highlight line runs through from head to tail, showing elegance while being dynamic.

At the same time, based on the leading application of Baidu's AI big model, Apollo L4-level capability "decentralization", pure visual high-end intelligent driving and other technologies, the Jiyue 07 continues to break the boundaries of interior and exterior design. Through highly integrated hidden design, a simple layout with minimal physical buttons, and a human-like intelligent interactive experience, it creates a simple and beautiful appearance and a space technology cockpit that breaks through the limitations of "human driving".

The highly integrated hidden design makes the entire vehicle look more pure, eliminating complicated components such as exterior door handles and roof-mounted lidar. A large number of design "subtractions" such as frameless doors, hidden water cuts, hidden cameras, hidden wipers, etc., shape the beautiful side of the vehicle.

In particular, the door handle-free design is similar to Apple's removal of the mobile phone keyboard. In addition to the more technological and concise visual effect, it also has multiple ways of opening and closing the door, such as smart sensing/voice/UWB/buttons, so you don't need to use your hands to get in and out of the car.

This design, which infinitely approaches pure beauty, coincides with Apple’s design philosophy that “simplicity may be more difficult than complexity” and is regarded by Jiyue as the future of smart car design.

Xia Yiping said at the meeting: The Jiyue 07, which fully displays the beauty of pure technology, is like the iPhone in the smart phone industry. The smart car design in the next 20 years will have the shadow of Jiyue.

It is reported that with its AI aesthetic design, Jiyue 07 has won two of the world's top design awards, the German Red Dot and iF.