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Sales comparison of Xiaomi's six-generation digital flagships: only behind Huawei and far ahead of other domestic brands

2024-08-05

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On August 3, someone released a sales comparison chart of mainstream flagships in China in the past year. From the chart, we can see that Huawei is the only domestic brand that dominates the high-end market, and Xiaomi is the second. This is because the sales of the Xiaomi digital series of the past two generations have been so good that they have left other brands behind.



On August 5, industry insider "Smart Chip Guide" gave a vertical comparison of the sales of the past six generations of Xiaomi digital series, which is based on Xiaomi 9. From the comparison, we can see that the Xiaomi 12 series has the lowest sales volume in the past six generations, and the Xiaomi 10 series has the highest sales volume, because the Xiaomi 13 series and Xiaomi 14 series do not harm sales, and everyone understands the result. I didn't expect that Xiaomi's real high-end product was actually Xiaomi 10, and I didn't expect that the sales volume of Xiaomi 10 was so high. Of course, due to problems with the Xiaomi 11 series, sales would be higher. How to explain this thing? Xiaomi itself is reluctant to have such problems, but the problem is also a good thing for Xiaomi. In fact, the Xiaomi 12 series seems to have low sales, but it has made an indelible contribution. Because the digital series of small screens started with the Xiaomi 12 series.



In response to this situation, industry insiders commented that the two generations of models, the Xiaomi 13 series and the Xiaomi 14 series, not only have stable prices, but also have rising sales. Compared with domestic manufacturers, only Huawei currently has higher sales than Xiaomi. The others have been left behind by Xiaomi, and the gap has really widened. One thing everyone should note is that this only refers to domestic sales. You must know that each generation of the Xiaomi digital series is to be exported overseas. If overseas sales are included, Xiaomi is even more ahead of other domestic brands besides Huawei in the high-end field.



Therefore, Xiaomi has already established itself in the domestic high-end field, at least better than other domestic brands except Huawei. It is estimated that it can also rank fourth in the world, and it may even rank third. This needs to wait until the end of 2024, when the three major analysis companies compile data, and then look at the 2024 global high-end field rankings to confirm.