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Tencent News "First Line"

Author: Guo Yifei Editor: Liu Peng

“auspiciousWe have always adhered to the principle of not simply fighting a price war, but a value war, a technology war, a service war, a quality war and a corporate ethics war. However, for enterprises, not simply fighting a price war does not mean that the products have no price advantage. "On August 3, Gan Jiayue, CEO of Geely Auto Group,Galaxy E5The above statement was made during an exclusive interview on the new car launch.

Gan Jiayue said that Geely's price advantage is reflected in products, raw materials, secondary, tertiary and even the most basic materials. From the time of R&D and design, it is necessary to achieve elements that can be traced back to the product, which can not only achieve large-scale application in terms of cost, but also control product quality. "Geely has a good guarantee on the raw material side."

That evening, as a mid-to-high-end new energy brand under Geely Auto Group,Geely GalaxyThe first pure electric SUV in the series, E5, was officially launched, and the first batch of vehicles were delivered simultaneously. The new car has a total of 5 versions, with a guide price of 109,800 to 145,800 yuan.

Geely Galaxy brand was officially launched in February 2023, focusing on the mainstream new energy market in the 100,000-200,000 yuan range. The product plan includes L series plug-in hybrid and E series pure electric. It plans to launch 7 products within two years, with the goal of each product to enter the top three in the market segment.Galaxy L6and L7, pure electricGalaxy E8and E5.

"Geely has been preparing for the Galaxy E5 for a long time. We have put the best current technologies into this A-class mainstream pure electric SUV." Gan Jiayue said that the A-class SUV market has the greatest opportunities and challenges. User demands are very diverse, including safety, practicality and quality. Only by making this product well in the A-class SUV and giving it a super high price-quality ratio can it have a good market performance. "The goal of the Galaxy E5 is to become a benchmark in the market segment."

As a Class A compact pure electric SUV, the biggest competitor of Galaxy E5 comes fromBYD Yuan PLUS, which sold 300,000 units last year.

In terms of product configuration, the Aegis Short Blade battery, which is the first to be equipped in Geely Galaxy E5, is the latest generation of "blade-type" lithium iron phosphate battery developed and produced by Geely itself, with a battery energy density of 192Wh/kg.

In this regard, Li Chuanhai, vice president of Geely Auto Group and president of the Central Research Institute, said that the current mainstream technical routes for power batteries are ternary lithium and lithium iron phosphate. When making a selection decision, Geely will consider many factors comprehensively, including safety, cost, manufacturing process, etc.

"The energy density of lithium iron phosphate batteries is slightly lower than that of ternary lithium batteries, but the energy density of the Aegis Short Blade battery is the highest among lithium iron phosphate batteries, and its safety is much better than that of ternary lithium batteries. From a cost perspective, we have also accumulated many years of experience. In the most mainstream A-class pure electric market, the Aegis Short Blade battery can not only provide users with very good products and experience performance, but also has very competitive costs." Li Chuanhai believes that his choice of this route is very correct. The Long Blade battery is not the optimal solution, and the Short Blade battery is the optimal solution for the new generation of power batteries.

In terms of sales performance, in July 2024, Geely Galaxy brand sold 16,704 new cars, a year-on-year increase of more than 66%. This year's cumulative sales volume is 98,125 units, and the cumulative sales volume since its launch has exceeded 180,000 units. In terms of sales target, in the first half of 2024, Geely Auto's overall sales volume will increase by 41% year-on-year to 956,000 units.

Gan Jiayue revealed that this year is Geely's "big year for products". In addition to the Galaxy E5, the Geely brand will also have a compact pure electric SUV in the future, and a hybrid SUV may be launched at the end of the year.Lynk & CoThe brand Z10 will be launched at the end of the third quarter or the beginning of the fourth quarter, and a global high-quality SUV model will be launched at the end of the year. "Based on the strong growth in the first half of the year and the launch of new products in the second half of the year, our full-year sales target has been adjusted from 1.9 million units to 2 million units."