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“vivo ushers in new personnel changes.”

Author | Ma Guangyu

Editor | Li Donghui

According to Leifeng.com, on August 1, vivo announced internally that Li Jingwen, former vice president of marketing and sales for vivo China, resigned for personal reasons. His successor has not yet been announced. During his tenure, he reported to Cheng Gang, president of the China region.

Public information shows that Li Jingwen's last public appearance was on November 17, 2023. Another insider revealed: Li Jingwen joined vivo through campus recruitment in 2014 and has been at vivo for about 10 years.

It is worth mentioning that vivo China has been in a state of change in recent years, with frequent personnel changes. In the past five years, the position of president of vivo China has been replaced four times in a row. In November 2023, the position of president of China was taken over by Cheng Gang, who also serves as president of iQOO Global Market. The previous three were Liu Hong, Ni Xudong, and Ding Yi.

According to the Chinese smartphone sales and market share data for the second quarter of 2024 released by IDC, Canalys, and Counterpoint, vivo ranked first in the domestic smartphone market share with shipments exceeding 13 million units.

The author of this article has been paying attention to smart hardware and terminals for a long time. Industry professionals who are interested in terminal channels and industry dynamics are welcome to add the author’s WeChat (ByArsT)comminicate.

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