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On August 1, Guotai Junan’s eighth 818 Financial Management Festival officially kicked off, integrating the group’s wealth management service resources, continuing to build the Junhong Smart Investment Service System, providing one-stop digital wealth management services, and creating the “Junhong Wealth Games” through entertainment and education. We sincerely invite a large number of investors to “Invest in China, allocate scientifically, and come to Guotai Junan 818 for financial management.”

As an in-depth practitioner of wealth management transformation, Guotai Junan adheres to the people-centered value orientation, sticks to long-termism and fiduciary obligations, accelerates the "investment advisor-driven, technology-enabled" wealth management 2.0 transformation, strives to improve the comprehensive service capabilities of wealth management, continues to build the Junhong Smart Investment service system, constantly enriches Junhong Smart Investment service content, provides one-stop digital wealth management services to more than 40 million users, and does a good job in inclusive finance.

In order to better serve residents' wealth management, Guotai Junan's 8th 818 Financial Management Festival relies on Junhong APP to create a unique "Junhong Wealth Games", integrating the Olympic spirit into investors' advanced wealth competition schedule, and opening eight major competition venues including "Novice Shooting", "Index Clean and Jerk", "Smart Investment Football" and "Modern Pentathlon". It aggregates professional resources such as products, investment advisors, investment education, services, and tools, and advocates "Invest in China, Scientific Allocation" in a platform-based, intelligent, and scenario-based manner, helping customers to preserve and increase the value of their assets with professional services, and benefiting a large number of investors with the power of digitalization.

Convey the concept of capital allocation

Create high-quality product configuration and service experience

Guotai Junan's 818 Financial Management Festival comprehensively selects high-quality financial management products to create high-quality product configuration and service experience. Guotai Junan is customer-oriented and builds a comprehensive and distinctive product shelf. It launches 818 exclusive special financial management products, provides special financial management products such as Selected 100, Junxiang Investment, and Guotai Junan Asset Allocation Index, and helps customers experience the advanced financial management journey through sports scenes such as "novice shooting, modern pentathlon and ETF boxing" to create high-quality product configuration and service experience. At the same time, Guotai Junan continues to build an intelligent and broad-spectrum Junhong Zhitou service system, advocates the scientific investment method of "profit-taking fixed investment", and uses the 818 Financial Management Festival as an opportunity to convey the concept of scientific allocation and help consolidate the cornerstone of customer asset allocation.

Guotai Junan launched the ETF live competition in the 818 Financial Management Festival to help customers seize the investment opportunities in the ETF era. Guotai Junan and several fund companies jointly held the ETF live competition to help customers familiarize themselves with the investment advantages and risk control of ETF funds, provide ETF investment toolboxes and Junhong Smart Investment strategy tactics, set up investment experts’ exchange circles to explore the road to wealth, and professional investment consultants conducted competition analysis to promote skills improvement. For the first time, AIGC technology was used to quickly generate high-quality financial information covering ETF dynamic indicator monitoring, industry analysis, policy interpretation and other fields, helping customers obtain valuable ETF product change information in the first place, helping investors to immerse themselves in the charm of ETF investment and seize the investment opportunities in the ETF era.

Professionalism creates value

Upgraded live broadcast companion service to escort investment around the clock

Guotai Junan's 818 Financial Management Festival has upgraded its live broadcast companion service to escort investment around the clock. The "Investment Advisor Online" investment advisor companion analysis live broadcast has been upgraded during the 818 Financial Management Festival, adding a new evening live broadcast period, upgrading from live analysis during trading hours to all-day live broadcast companionship. The chief investment advisor tracks hot spots and conducts real-time analysis, evening special review and analysis, strengthens live interactive Q&A, helps to understand the market investment logic, and strengthens customers' connection and trust in wealth management platforms and services with professional services. Based on the construction of Guotai Junan's "Three Golden Talents" investment advisor team, the Junhong APP video live broadcast section builds a window for investors and chief investment advisors to communicate online, creating trump programs such as "Chief Appointment", "Chief Says", "Superman Says", "Institutional Face to Face", and "Talking about Funds", etc., and is committed to using the most professional voice to reach customers' most concerned hot spots and solve customers' most urgent investment and financial needs. Pain points.

Guotai Junan's 818 Financial Management Festival live broadcast went into listed companies, intelligently investing in new quality productivity. On August 15, Guotai Junan focused on the frontier development of new quality productivity, led investors to "visit" listed companies, and launched a special live broadcast of "10 hours of financial broadcast, intelligent investment in new quality productivity". Led by the chief analyst, chief investment consultant, and industry experts, they went to Xiaomi Group, UBTECH and other listed companies to conduct on-site industry research, and observed in depth from the perspective of industry investment the current status and prospects of new quality productivity represented by consumer electronics, low-altitude economy, and humanoid robots, helping investors to explore industry investment opportunities and actively embrace the development of new quality productivity.

Digital intelligence empowers investment

Continue to build Junhong Zhitou and practice inclusive finance

Upgrade the comprehensive wealth management service platform, and use digital empowerment to shape the intelligent investment experience. Guotai Junan Junhong APP has launched a new version 818, which continues to improve the level of digitalization and intelligence. It provides a series of investment decision-making assistance functions through "intelligent information, intelligent financial management, and intelligent trading", and creates scenario-based pre-investment services, characteristic mid-investment services, and accompanying post-investment services. Intelligent orders and grid transactions assist customers in investment decisions throughout the process, improve customer investment efficiency, and meet customers' intelligent trading needs in a differentiated manner. The industry's first multi-modal securities vertical model "Junhong Lingxi" with hundreds of billions of parameters fully integrates the large model capabilities into the customer intelligent service system, providing a large number of users with comprehensive diagnosis, intelligent stock selection, multi-modal AIGC and other ten functions, giving full play to the role of artificial intelligence as a new quality productivity in the financial industry.

Continue to build Junhong Zhitou service system to serve a large number of customers to solve investment and financial management problems. Focusing on the investment philosophy of "investing in China, long-term holding, scientific allocation, and rational financial management", Guotai Junan continues to build Junhong Zhitou service system, and implements and promotes eight sub-systems including investment philosophy, investment education courses, investment tools, online investment advisors, investment communities, growth systems, organizational systems, and promotion systems. Through accompanying investment advisory services covering the entire life cycle of pre-investment, mid-investment, and post-investment, it helps investors extend investment duration and improve investment success rate. During the 818 Financial Management Festival, Junhong Zhitou upgraded and launched 11 major tool-based investment strategies, providing customers with different risk preferences with investment strategies such as high dividends and low volatility, valuation regression, and hot track, supporting customers to invest in stocks, ETFs, funds and other investment products through long-term investment, trend rotation, and stop-profit fixed investment, and providing professional auxiliary services including investment decision-making assistance tools, star investment advisory products, and selected value-added information. Junhong Zhitou insists on putting investment education first and has launched a series of investment education courses at Junhong Zhitou. It has formed a diversified investment education content system covering "knowledge + products + strategies + transactions" for different investment targets and different investment education scenarios. It provides diversified investment education services to various investors through digital platforms, helping investors seize opportunities in the A-share era through long-term investment.

In the future, Guotai Junan will deeply understand the political and people-oriented nature of financial work, base itself on the wealth management needs of residents, provide differentiated, warm and high-quality wealth management services to a large number of investors in all aspects, promote the high-quality development of wealth management transformation, and actively carry out inclusive finance.

（CIS）