news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

One metric used to measure iPhone sales performance shows that the average selling price fell in the June 2024 quarter due to the hot sales of older models. Apple stopped reporting the average selling price (ASP) of the iPhone in 2018. However, Consumer Intelligence Research Partners (CIRP) retains the average selling price in the United States (US-WARP), which is very close to ASP after excluding global and wholesale discounts.

In the June 2024 quarter, the U.S. weighted average retail price is $966, down from $995 in the March 2024 quarter, but up from $948 in the June 2023 quarter. It is worth noting that the March 2024 figure is the top end of CIRP's estimate.

The shift in sales to lower-priced older iPhones is a significant factor affecting US-WARP. The trend observed in the June 2024 quarter mirrors the downward trend seen in June 2023, reflecting Apple's iPhone release schedule.

iPhone weighted average selling price in the U.S.

Since upgraders buy new models soon after they are released, the remaining buyers are less willing to purchase the newest and more expensive models in subsequent quarters.

The shift has implications for Apple's sales strategy and investor expectations. While overall sales volumes remain high, the increase in the share of lower-priced models suggests revenue will fall this quarter.

The impact on Apple’s revenue is reflected in a higher percentage of Android switchers and repeat iPhone buyers choosing lower-priced models. As Apple prepares to report earnings on August 1, these insights provide a clearer picture of the underlying sales dynamics and potential challenges ahead.