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In the second quarter smartphone sales rankings, the iPhone continues to occupy the top position, but its overall position has weakened slightly compared to the second quarter of 2023. In the second quarter, Apple and Samsung usually occupy most of the positions in Counterpoint's global top ten smartphone sales rankings. In the second quarter of 2024, Apple is once again the top choice.

The list, generated by Counterpoint's global mobile phone model monthly sales tracker, shows that iPhone 15 has the largest share at 4.1%, iPhone 15 Pro Max ranks second with 3.7%, and iPhone 15 Pro ranks third with 3.1%.

This is exactly the same result as in the second quarter of 2023, when the top iPhone models iPhone 14, iPhone 14 Pro Max, and iPhone 14 Pro also occupied the same position. Compared with that time, the share of each model has dropped by 0.1%, which is not much different.

Share of the top 10 best-selling smartphones worldwide in the second quarter of 2024 and the second quarter of 2023

According to Counterpoint, these changes mean that the iPhone product structure is slowly shifting towards high-end models. In this list, the position of the previous generation iPhone standard model has undoubtedly changed.

In the second quarter of 2023, the iPhone 13 ranked fourth with a share of 2.6%. However, in the second quarter of 2024, the iPhone 14 ranked sixth with only 1.6%, and was defeated by the Samsung Galaxy A15 4G and A15 5G, which ranked fifth (1.8%) and fourth (2.0%).

In the second quarter of 2024 list, Samsung Galaxy A55 ranked seventh (1.5%), Redmi 13C 4G ranked eighth (1.5%), Galaxy S24 Ultra ranked ninth (1.4%), and Galaxy A05 ranked tenth (1.4%).

In the most recent quarter, iPhone 15 models accounted for 67% of total iPhone sales, down from 79% for iPhone 14 models in the same period last year.