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The past July was a month of price-performance flagship competition. iQOO, Realme, Red Magic, Nubia and other new phones equipped with Snapdragon flagship chips were launched one after another, making the "wait and see" party suffer from choice difficulties. Of course, compared with the price-performance flagships, there are also many friends waiting for more distinctive new phones, such as imaging flagships, AI flagships, etc.

Not long ago, brands such as Huawei, Google, and Realme officially announced new product launches in August. Although August is not the best time for marketing, these new phones are more exciting than each other.

What are the highlights of these new phones? Compared with the almost all-round cost-effective flagships, what are their features? Next, Xiao Lei will analyze them for you.

Mid-range imaging flagship, is the realme digital series getting new life?

When it comes to mid-range smartphones, each company is focusing on a few key words. One is to focus on performance, such as the Redmi K series and iQOO Neo series, and the other is to focus on beauty portraits, such as the OPPO Reno and vivo S series. In recent years, a track focusing on "durability" has suddenly emerged, and it has been instantly crowded with competing products.

But some friends may ask, is there no imaging phone in the mid-range? In fact, this has always been the strategy of the Realme Digital series.

The realme 13 series has been scheduled to hold a press conference overseas on July 30, and will be available in China in mid-August. The configurations at home and abroad should not be very different. There are two models in the realme 13 series, namely realme 13 Pro and realme 13 Pro+, and there is a certain gap between the two in performance and imaging.

(Photo source: True Me)

First, let’s take a look at the realme 13 Pro+.

In terms of images,The realme 13 Pro+ is equipped with a triple-camera solution. The main camera is a Sony LYT-701 sensor with 50MP pixels and F1.4 aperture, the telephoto camera is LYT-600 with a periscope design, plus an ultra-wide-angle lens.LYT-600 and IMX882 are both the most popular telephoto lenses in the second half of this year. It is rumored that the OPPO X8 series and Honor Magic7 series are expected to be equipped with them.

The peripheral configuration of the realme 13 Pro+ is not as luxurious as the imaging solution. In terms of performance, it is equipped with the new generation Snapdragon 7s Gen 2 chip, a 6.7-inch curved screen design, a 5050 mAh battery and 80W fast charging. Overall, the realme 13 Pro+ is a mid-range model with serious "biased" features. Its main talent points are in imaging. Users who have high requirements for imaging but have a low budget can consider it.

(Photo source: True Me)

The second is the realme 13 Pro. In terms of imaging, the telephoto end has been reduced compared to the realme 13 Pro+, from a periscope telephoto to a vertical telephoto, and the sensor has also changed to a certain extent. As for the configuration, the realme 13 Pro is also equipped with the Snapdragon 7s Gen 2 chip, but the screen has changed from a curved screen to a flat screen, and the size has not changed much.

As a model full of images in the 2-3K price range, the advantages of the Realme 13 series are quite obvious. However, considering that the performance of the SoC is relatively ordinary, the corresponding ISP computing power will be weaker than that of the flagship chip, so even if a flagship sensor is used, the image experience obtained will be different. Of course, considering the price, the Realme 13 series is still very cost-effective.

Huawei nova small foldable, specializing in the mid-range folding screen market

I believe everyone must have been crazy about nova Flip these days. Yes, this first-generation small folding screen mobile phone of nova is scheduled to be released on August 5, and it will naturally be one of the highlights of the new phones in August.

Huawei nova Flip uses the same hinge technology as Pocket 2, and is excellent in controlling the crease on the inner screen. Although it is slightly more obvious than Pocket 2, it feels smooth enough to the touch. According to leaked information, nova Flip has two storage configurations this time.They are 12GB+256GB and 12GB+512GB respectively.Xiao Lei speculates that the starting storage of nova Flip is set at 12GB, which should be a surprise in terms of price, or it may eventually fall into the 5K price range.

(Image source: Huawei)

In terms of imaging, the nova Flip has chosen a 50-megapixel main camera + an 8-megapixel ultra-wide-angle configuration. The lens group Deco is placed together with the external screen, which is visually harmonious. Speaking of this small-sized external screen, Huawei's idea of ​​making a small folding screen is actually different from other manufacturers. Huawei prefers to let users open the phone to use the internal screen, and regard the external screen as part of the fashion decoration.

From the unboxing videos released online, we can see that Huawei nova Flip has prepared a variety of pendant accessories, such as an exquisite small backpack. I believe many female users will be very tempted.

(Image source: Huawei)

What people are most curious about now is what chip the nova Flip will be equipped with. According to reports, the nova Flip has been confirmed to be equipped with a Kirin chip, but most sources deny that this is a new chip that is higher than the Pura 70. After all, the positioning of the nova series is slightly lower than the Pura series. Xiao Lei speculates that the choice of performance of the nova Flip should focus more on the overall energy consumption ratio rather than the extreme performance release. After all, the heat dissipation and battery of the small folding screen are more difficult to handle than those of a straight-screen phone.

Nova Flip will also add many new gameplay and AI functions. The current leaked information is that the outer screen supports independent animation when incoming calls and supports more applications. Other gameplay has not been disclosed yet. This model will be officially released on August 5. Friends who are interested in small foldable screen phones can also pay close attention to it.

Google launches four new phones in a row, and the Pixel family welcomes a new member

The overseas market was not very lively in the first half of this year. After the release of Samsung Galaxy S24 series, the extremely high popularity and discussion successfully overshadowed the new models of other overseas brands. However, Google has finally confirmed that it will hold a new product launch conference on August 6. This time, Google will release four new models at once, with the goal of competing with Samsung and regaining the popularity of Pixel.

There are three models in the Pixel 9 series, namely the standard version of Pixel 9, Pixel 9 Pro and the newly launched Pixel 9 Pro XL.To be honest, I haven’t seen a model with the suffix "XL" released for a long time.

The standard Pixel 9 has a very small improvement over its predecessor, with a 6.24-inch OLED flat screen, metal frame and glossy glass, but the frame has become tougher and the back glass no longer uses a rounded arc as a transition. The Pixel 9 Pro is not much different from the Pixel 9, with almost the same design, but the screen size has increased slightly to 6.3 inches. Both models are small-screen flagships.

(Image source: 9to5Google)

The newly added Pixel 9 Pro XL is actually the original Pixel Pro series. It has a large 6.7-inch screen. Thanks to the increase in body size, its battery capacity has reached 4942 mAh and supports 35W "fast charging".

The entire Pixel 9 series will use Samsung's latest M14 panel, which was previously rumored to be first released on the iPhone 16 Pro and Pro Max, but now Google has taken the lead. The advantages of this panel are actually familiar to everyone, with a full-screen HDR brightness of 1800 nits (2050 nits for Pro and Pro XL) and a peak excitation of more than 2500 nits.

(Image source: Oneleaks)

In addition, in order to meet the AI ​​performance requirements of Gemini Nano, the entire Pixel 9 series is equipped with a Tenser G4 chip, 16GB of memory, and supports up to 1TB of storage space. Google also unveiled the first AI function of the Pixel 9 series - "Add Me". In simple terms, it allows you to add your personal photos to photos through AI, similar to automatically clipping pictures and then pasting them onto new photos.

Google will also release a new generation of foldable screen mobile phones this time, but the name has been changed. It is no longer called Pixel Fold, but integrated with the main flagship series.Determined to be Pixel 9 Pro Fold.The biggest change in the new generation of foldable screen mobile phones is the design. Compared with the previous generation, it is more in line with the shape of mainstream foldable screen mobile phones. For example, the outer screen has a rounded corner design and is increased to 6.24 inches.

(Image source: CENT)

However, the Deco lens group of Pixel 9 Pro Fold is rougher than the previous generation, which may become a point of complaint for many Pixel fans.

In general, the biggest highlight of the Pixel 9 series is how Google AI will be implemented, what interesting new features Gemini brings, and what features have been improved in the official version of Android 15. As for the hardware part of the Pixel 9 series, judging from sales, it is not something that the general public will pay attention to.

Honor and Redmi, facing the offline market

Since the Redmi Note 10 series, the positioning of the Note series has gradually changed from "cheap and powerful all-round machine" to offline mid-range models that pursue quality and imaging, and the independence of Turbo has further accelerated the transformation of the Note series. Therefore, the Redmi Note 14 series will also meet Mi fans with a brand new look.

If nothing unexpected happens, the Redmi Note 14 series will continue the plan of the previous three models.That is, Note 14, Note 14 Pro and Note 14 Pro+. According to the current leaks, the latter two higher-end models are equipped with Qualcomm Snapdragon 7s Gen 3 and Dimensity 7350 chips respectively.

(Photo source: Weibo @体验more)

Note 14 and Note 14 Pro still maintain the straight screen design, the former continues the 1080P resolution, and the latter is 1.5K resolution, both are OLED panels with visually narrow sides. Note 14 Pro will choose an equal-depth micro-curved screen similar to Civi 4 Pro, with better texture and feel. The Deco lens group of the Note 14 series has also been replaced with the same large circle in the center as the flagship, which looks more in line with the positioning of "mid-range imaging".

Although the previous generation Note 13 series did not have a telephoto lens in hardware, it still achieved good imaging effects after cropping with the megapixel main camera sensor. The Note 14 Pro and Note 14 Pro+ will be upgraded with a medium-telephoto lens to replace the previous 2-megapixel macro lens, but the specific sensor has not yet been disclosed.

In fact, referring to the surge in sales after the Note 13 series focused all its upgrades on design and imaging, it is very reasonable for the Note 14 series to continue this plan. After all, Turbo has become an independent new series, and there is no need to consider subsequent performance upgrades. However, for Redmi, there are many strong competitors in the offline market.

(Photo source: Xiaomi)

Honor recently released the first model of the X60 series, the X60i. Although the overall design looks a bit like an iPhone, the texture is indeed excellent. No wonder this series has become one of Honor's best-selling models in the offline market. The X60 is also expected to be launched in August, taking over from the X50 and continuing to expand the offline market.

The Honor X60 should still follow the most familiar style of the X series, with a four-sided equal-depth curved screen + Oasis eye protection technology + large-capacity Qinghai Lake battery, as well as comprehensive improvements in durability, drop resistance, and scratch resistance.It is reported that the X60 will be upgraded to the Snapdragon 6 Gen 1 mobile platform. Although its performance is average, it is still very competitive considering its price of around 1,000 yuan.

(Image source: Honor/Honor X60i)

In any case, the offline market has become a battleground for all brands. Honor has a considerable advantage with its X series, which has captured the hearts of consumers with its durability, eye protection and the rare curved screen design at this price. In just ten months, Honor X50 has sold over 10 million units, which is enough to show the huge potential of the offline market. In August, Honor and Redmi are the main players in the offline mid- and low-end market. Who will take the lead depends on the sincerity of their products.

In the coming August, every mobile phone brand seems to have launched the "new phone" tactic, with various new technologies and new features emerging one after another, making people dizzy. However, behind this is not only a competition of technology, but also marketing wisdom. Huawei's nova Flip small folding screen mobile phone is obviously targeting young consumers who pursue both fashion and practicality; while Google's Pixel 9 series grasps AI and software upgrades, trying to seize the commanding heights of the forefront of technology.

For those who are waiting, now may be a golden period. As major brands compete to launch new products, there will be more choices and richer price levels on the market in the next few weeks. But in this battle of cost-effectiveness, every small configuration update or price adjustment may attract the attention of consumers.

So, if you are currently hesitating whether to buy a new phone, you may want to wait and see. Perhaps there is a product in this batch of new phones that just happens to meet your price range and usage needs?

In the first half of 2024, the technology circle is surging.
Big models are being put into practice at an accelerated pace, with AI applications emerging in an endless stream, including AI mobile phones, AI PCs, AI home appliances, AI search, and AI e-commerce.
Vision Pro is now available in China, setting off a new wave of XR spatial computing;
HarmonyOS NEXT is officially released, and the mobile OS ecosystem has changed;
Automobiles have fully entered the "second half", and intelligence has become a top priority;
Competition in e-commerce is increasingly fierce, with low prices and even lower services;
The wave of going overseas is surging, and Chinese brands are embarking on the journey of globalization;

In the hottest month of July, Lei Technology's mid-year review is launched, summarizing the brands, technologies and products worth recording in the first half of 2024 in the technology industry, recording the past and looking forward to the future. Please pay attention.