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Google opens AI image editing capabilities to English advertisers worldwide and partners with startup Typeface

2024-07-31

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Recently, Google announced that its AI image editing function is officially open to all English-speaking advertisers worldwide. This move will undoubtedly bring new expansion to the boundaries of advertising creativity. At the same time, Google also announced that it will launch more language versions later this year to meet the diverse market needs of the world. The launch of this function is another example of Google's continuous deepening of its application in the field of artificial intelligence. Through this tool, advertisers can create and optimize advertising content more efficiently, thereby gaining an advantage in the fierce market competition.

In addition to technological innovation, Google also announced a partnership with artificial intelligence startup Typeface. This cooperation aims to jointly explore more possibilities of artificial intelligence in the advertising field to achieve more accurate and personalized advertising.

In the global advertising market, Google continues to face challenges from competitors such as Amazon. According to eMarketer's estimates, Amazon will account for 19% of total US search advertising revenue in 2021, showing its strong growth in the advertising market. In addition, adjustments to Apple's iOS system have also posed new challenges to advertisers' tracking capabilities, requiring advertising platforms to continue to innovate to adapt to market changes.