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According to Electric Home, on July 29, BYD's Fangchengbao announced its brand renewal strategy for its first anniversary.Leopard 5（parameter丨picture) The price was reduced by 50,000 yuan to 239,800-302,800 yuan. It is reported that the Leopard 5 will be officially launched on November 9, 2023, with an official guide price of 289,800-352,800 yuan.

Leopard 5 is the first model of Fangcheng Bao, positioned as a super hybrid hard-core SUV. It is built on the DMO hybrid off-road platform and equipped with Yunnian-P intelligent hydraulic body control system. In April this year, Fangcheng Bao released a product matrix, including the previously launched Leopard 5, the new car Leopard 8, the Leopard 3 concept car SUPER 3 and the concept sports car SUPER 9. At that time, Xiong Tianbo, general manager of Fangcheng Bao Automobile Sales, introduced that since its launch in November 2023, Leopard 5 has delivered nearly 20,000 units in total, ranking first in China's new energy beam hard-core SUV for three consecutive months.

According to the plan, Fangcheng Bao will launch another medium-to-large hard-core SUV model, Bao 8, in the third quarter of this year to consolidate its electric off-road products. At the same time, according to the "2+X" product plan, "2" refers to the off-road line and sports car line, and "X" refers to personalized products in other segments. Fangcheng Bao will also launch sports cars and other models, and will expand a sedan line based on the sports car category. Starting from the fourth quarter of this year, new products will be launched every quarter. Fangcheng Bao is intending to shift from focusing on niche personalized products to covering products that are closer to the mainstream market.