news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

The Paper reporter Luan Kaitao

When the first model of the Wenjie brand, the Wenjie M5, was launched in March 2022, there was no shortage of pessimistic voices both in the industry and on the Internet. As time goes by, Wenjie has accumulated sales of 181,197 vehicles in the first half of this year, becoming the top seller among new forces, and the 400,000th vehicle rolled off the production line in just 28 months, which has strongly shattered the outside world's doubts, verified the success of Hongmeng Zhixing's innovative business model, and set a benchmark for the high-end development of Chinese automobiles with the "Wenjie" brand.

The world's fastest speed, amazing skills

Over the past three years, "speed" has been an important keyword in the development of the industry.

After the birth of Wenjie in 2021, it took only one year to bring the first new car to the market; 15 months after the first model rolled off the assembly line, the 100,000th mass-produced car rolled off the production line on May 27, 2023; on July 29, 2024, just over a year after the 100,000-car milestone, another milestone of the 400,000th car rolled off the assembly line followed.

As Yu Chengdong said at the launch ceremony: "Our cooperation with SERES is a model of the strongest cross-border integration in the new era. This is just the beginning, and the excitement is yet to come!"

Wenjie's speed is not only about launching products, but also about rocketing into the sky in terms of sales, quality, reputation and other aspects.

Under the background of price war, Wenjie achieved double growth in sales and average price against the trend. With the average transaction price of the brand rising to nearly 400,000, it still won the sales champion of new power brands in the first half of 2024. Among them, the new M7 continued to be the sales champion of new power models, with cumulative deliveries exceeding 200,000, becoming a sales miracle; the M9's orders exceeded 110,000, continuously breaking the luxury car sales record and reshaping the luxury car market pattern.

While leading in sales, user satisfaction has greatly improved. In the first half of 2024, the brand health of new energy vehicles in Jielan Road, the brand net recommendation value of Wenjie ranked second; Wenjie M9 and Wenjie M7 took the first and second place in the SUV net recommendation value. According to the Autohome New Car Quality Report, Wenjie has been ranked first in the quality of new energy vehicle brands for two consecutive years.

"A year ago, this was just a construction site. Today, it has become the world's most intelligent and automated super factory. Today we are celebrating the production of 400,000 units. In two or three months, it may be 500,000 units, and in the future we will soon welcome the production of 1 million units!"

Yu Chengdong's high-spirited attitude and the excellent results achieved by the industry have actually proved the success of the cooperation between Huawei and SERES. The deep-seated reasons behind the analysis are inseparable from the enthusiasm of both parties, as well as the complementary advantages and mutual empowerment between the two parties.

Both parties empower each other and create a different competitive advantage

The development of the automobile industry has entered the era of electrification, intelligence, and networking, which requires "software to define functions", "computing power to drive horsepower", and "bits to manage watts". The intelligence level and intelligent driving capabilities of automobiles have been improved to the same level as control capabilities and mechanical qualities, or even more important.

Backed by Huawei's deep empowerment, Wenjie has clearly won at the starting line.

On the one hand, Huawei has been working in the ICT field for more than 30 years, and began research and development of automobile-related technologies as early as 2009. It invests about 10 billion yuan in research and development each year and has more than 7,000 direct R&D personnel. It has currently achieved independent control of the "five major intelligent technologies" of intelligent driving, intelligent cockpit, intelligent electric, intelligent vehicle control, and intelligent networking.

From the perspective of the entire life cycle of vehicle product definition, design, manufacturing, and user use of the vehicle, Huawei provides core software and hardware technologies such as electrification and intelligent components, and controls supply chain management, vehicle manufacturing, and testing with strict quality control standards, bringing excellent technical and system capabilities to the brand.

Take the new M7, which is well-known by the market and consumers for its advanced intelligence, as an example. In terms of technical strength, HUAWEI ADS 2.0 advanced intelligent driving system has been able to achieve a high-level intelligent driving experience of "driving anywhere in the country and on any road", and the more advanced ADS 3.0 will soon be popularized, bringing a smoother and more human-like intelligent driving travel experience.

In terms of system strength, Huawei itself has a deep understanding of user groups that far exceeds the industry level. Based on the excellent experience accumulated in consumer business over the past decade, it accurately controls the pain points and itch points of high-end users. At the same time, Huawei has also brought its long-standing high-quality requirements for flagship products to the automotive industry, helping the industry to achieve quality improvement.

More importantly, thanks to Huawei's strong quality management system and capabilities, Huawei's engineers worked together with SERES to develop and coordinate in the factory, achieving the rational coordination of industrial chain resources and maximizing efficiency, allowing the industry to completely bid farewell to the "difficult birth" problems of some new energy brands in new car mass production and volume increase in the past few years. Faced with massive orders, production capacity was increased quickly and efficiently.

There is no doubt that the combination of technical strength and system strength empowered by Huawei, coupled with SERES' rich experience and strength in car manufacturing, has enabled SERES to achieve powerful product strength and experience that others do not have and are better than others.

"We will continue to deepen our cooperation and support SERES in creating and selling a good world. We will not only be at the leading level in terms of intelligence, but also far surpass the industry level in terms of mechanical quality and be more than one generation ahead. Let us create more miracles together!"

Standing at the new starting point of 400,000 offline customers, Yu Chengdong’s “more miracles” are worth looking forward to.

Advantages snowball, win-win and create a better future

After the establishment of the Wenjie brand, Huawei and SERES have deepened their joint business cooperation agreements many times, leading the cooperation step by step into the "deep water zone". The two parties will provide users with high-end smart electric vehicle products and smart travel solutions by leveraging their joint business advantages, joint design and joint marketing, and further promote the improvement and creation of the luxury product matrix.

"We have recently been working hard to tackle the development of the Hongmeng native operating system and versions. After these tasks are completed, we will usher in a major upgrade of our smart cockpit, which will bring our experience to a new level." Yu Chengdong announced the major update of the Hongmeng smart cockpit at the offline ceremony.

With the popularization of AI (artificial intelligence) technology in the intelligent era, Huawei, as a company deeply engaged in and actively deploying in the field of AI, will also deeply integrate technologies such as Hongmeng smart cockpit with the AI ​​field and feed back to automotive products. The imagination of the combination of the Wenjie brand and Huawei's AI business is even more unlimited. It is expected to bring users a smarter, more convenient, safe and comfortable driving experience, and also bring a more efficient, energy-saving, environmentally friendly and sustainable development model to the automotive industry.

Huawei's advantages extend beyond AI. Its strong strength in software and hardware technologies such as chips, cloud computing, and communications will surely benefit all brands and products of Wenjie and the smart car model in the future. Huawei's unique experience and advantages in user experience and operations will also help Wenjie's user operation capabilities break through and reach a higher level.

It is no exaggeration to say that the current Wenjie brand has become a new "benchmark" in the history of Chinese automobiles. Huawei, which does not manufacture cars but helps car companies to manufacture good cars, is promoting the healthy development of China's high-end automobiles. This "benchmark effect" will not only make Wenjie a leading luxury car brand, but will also play a strong leading role in the development of China's high-end automobiles, helping more Chinese automobile brands to break through and show "Chinese power" on the world stage.

The empowerment of Chinese technology will surely change the future.