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"Your backpack has not fallen apart even after carrying it for so long..."

At midnight on July 27, Beijing time, the 33rd Summer Olympic Games opened in Paris, France. While paying attention to the event, some sharp-eyed netizens noticed that the Beijing Olympic backpack reappeared in Paris. In the video, a foreign reporter appeared on the streets of Paris carrying a 2008 Beijing Olympic backpack and called it "the most useful backpack in history."

After the video went viral, many netizens expressed their desire to buy the same model.

On July 27, Modern Express interviewed the manufacturer of the backpack, Xiangxing Group. The person in charge said that in less than two days, the number of fans of their official account soared by 300,000, and the sales volume of the live broadcast room on the 26th exceeded 3 million yuan. In the future, they will increase the production of the same style and upgraded style backpacks for the Olympics. At the same time, he expressed his gratitude to netizens for their love and called on everyone to consume rationally.

Beijing Olympic backpacks reappear on the streets of Paris (video screenshot)

A video circulating on the Internet shows a Spanish reporter carrying a black backpack on the streets of Paris with the 2008 Beijing Olympic Games logo printed in red, which is very conspicuous. The reporter said that he started using this backpack during the 2008 Beijing Olympics, and it has been 16 years, and the quality is very good.

In the comment section, netizens began to look for the manufacturer of that year and expressed their desire to buy the same model as the one used in the Olympics. Modern Express reporters learned that the manufacturer of this backpack is Xiangxing Luggage, and in order to catch the overwhelming traffic, it has now started live streaming and selling goods on short video platforms.

On the afternoon of July 27, the reporter saw that the manufacturer put a Beijing Olympic backpack on display in the live broadcast room, and there were many similar backpacks in the product links. During the host's introduction, netizens kept leaving messages and expressing their desire to buy the same model as the Olympic backpack.

Olympic upgraded backpack (screenshot of the sales interface)

Regarding the Olympic style that many netizens want to buy, the customer service told the Modern Express reporter that the logo is officially authorized by the Olympics and cannot be printed without copyright. However, a black backpack marked as "08 Olympic Upgraded Style" and priced at 158 ​​yuan in the live broadcast room is equivalent to a substitute for the "Beijing Olympic Backpack". Sales are hot. As of 18:00 on the 27th, the link shows that "4881" have been sold.

That afternoon, a Modern Express reporter contacted Wu Binjian, deputy general manager of Xiangxing Group's marketing center. "After 10 p.m. on July 25, many netizens left messages on our short video account expressing their desire to buy the bag. My colleague downloaded a few links that night and found that he had sold more than 20,000 yuan when he went to work the next day." Wu Binjian said that they started live streaming at 8:30 a.m. on July 26 and continued until 2 a.m. on July 27, with sales of more than 3 million yuan. "Today's sales have not yet been counted, but are expected to be around 2 million yuan."

Xiangxing Group's live broadcast room is selling various backpacks

"The company's business has been impacted in recent years, but it is gradually developing in a positive direction." Wu Binjian told reporters that before the current fire, Xiangxing Group had its own live broadcast team, but the effect was not very good, and it stopped broadcasting at the end of last year. This time, due to the enthusiasm of netizens, the live broadcast was restarted, and the account also gained a lot of fans. On the 25th, the account had about 60,000 fans, and as of press time, the number of fans was 375,000.

"In fact, there was similar news during the 2022 Beijing Winter Olympics, but it was not related to us on the Internet at that time. This time it was indeed quite unexpected. Some products have been sold out. We will speed up development and production. We will increase production of both the Olympic models and the Olympic upgraded models to try our best to meet everyone's needs." Wu Binjian said that he was very grateful for everyone's love and concern, and also called on everyone to consume rationally.

Modern Express/Modern+ reporter Ma Zhuangzhuang/text Xu Mengyun/production