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On July 25th local time, OpenAI announced that it was testing SearchGPT, a search engine powered by ChatGPT.

According to an official announcement from OpenAI, SearchGPT is a prototype of a new search function that aims to combine the advantages of their AI models with network information to provide users with fast and timely answers as well as clear and relevant sources.

"By enhancing our model's conversational capabilities with real-time information from the web, you can find what you need faster and easier," OpenAI said in a release on its official website.

Unlike the common search engines that require users to enter complete questions every time, OpenAI's search engine allows users to ask follow-up questions to search results during use. Each query will build a shared context, just like talking to a person, which will improve the simplicity and experience of communication.

Example page using SearchGPT OpenAI official website

In terms of accuracy, OpenAI says SearchGPT will answer users' questions quickly and directly using the latest information from the web, while providing clear links to relevant sources.

SearchGPT helps users connect with content publishers by highlighting citations and links in searches. With clear attribution and links, users know where the information comes from and can quickly get more results in the sidebar with source links.

OpenAI stated on its official website that they are committed to building a "thriving publisher and creator ecosystem." Search has always been a basic way for publishers and creators to attract users, and OpenAI hopes to use artificial intelligence to enhance this experience. By highlighting high-quality content in the conversational interface, it provides users with multiple opportunities to participate and brings more choices to search.

So, what is the difference between SearchGPT and conversational AI?

OpenAI explained that SearchGPT is for search and has nothing to do with training OpenAI's generative AI base model, and they can appear in search results even if you choose to "opt out of generative AI training" on the website.

OpenAI also said that it will work with content providers to improve the experience and seek their feedback. "In addition to launching the SearchGPT prototype, we have also launched a way for content providers to manage how they appear in SearchGPT so that they have more choices."

Currently, OpenAI has launched this feature to a small group of users and content providers for testing and feedback. Although SearchGPT is temporary, they plan to integrate the best features directly into ChatGPT in the future based on feedback from users and content providers.

The Associated Press said this could put the artificial intelligence company in direct competition with search giant Google and affect Internet traffic in the search for news and other timely information. Google innovated its search engine in May, displaying AI-generated written summaries at the top of search results. It can quickly summarize the results of a user's search query so that users don't have to click on links and visit other websites.

However, Google's previous transformation, although carried out after a year of testing on a small number of users, still encountered errors, which shows that there are still risks in handing over information search to artificial intelligence.

“It’s critical early on that this technology is built in a way that values, respects, and protects journalism and the people who make it,” said Nicholas Thompson, CEO of The Atlantic.

He also said he looks forward to working with OpenAI and believes that "AI search will become one of the key ways people browse the internet."

This article is an exclusive article of Observer.com and may not be reproduced without authorization.