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Zhidongxi (Official Account: zhidxcom)

Author | ZeR0

Editor | Mo Ying

OpenAI version of AI search is finally here!

Zhidongxi reported on July 26 that early this morning,OpenAIIt released a new AI search engine, SearchGPT, which is claimed to be a "new way of searching" that combines the advantages of AI models with real-time network information to find what users want faster and easier.

This AI search tool is long overdue, and the related news has been overwhelming. OpenAI uses AI to challenge traditional search, which is obviously aimed at its old rival, search giant Google.

As always, the SearchGPT just released by OpenAI is just a "futures" and is only available to a small number of users for internal testing. It is unknown when it will be publicly available.

What’s dramatic is that in the examples presented, OpenAI made the same mistake that Google made before—there were a lot of dazzling errors in the example answers, causing a huge setback.

Let me first briefly talk about the characteristics of SearchGPT:

1. Conversational search: searching is as easy as chatting.

2. High-quality content, each search structure is accompanied by a source link, and results from authoritative publishers are given priority.

3. Contextual memory allows AI to remember previous key information, understand the context, and give more appropriate responses.

There is also a "visual answers" feature, the details of which have not yet been announced. It should be able to obtain content such as charts and videos in the search answer, which may be combined with Sora's video generation function. It is not yet certain whether the visual answers come from existing content on the Internet or are generated by AI.

OpenAI shows the search process of SearchGPT step by step on its official website:

Type a question into the search box, such as "music festivals held in Boone in August," and you'll be taken to a simple search page.

SearchGPT uses the latest information from the web to quickly and directly respond to users' questions, and each graphic answer is followed by a clear link to the relevant source.

Click the "Link" icon on the left side of the page to see a clear list of links to information sources.

Users can also continue to ask for more information in the search box.

Just like the previous conversational feature, each query will build a shared context. For example, you can first search for "the best tomato varieties to grow in Minnesota", and then ask "which ones can be planted now", SearchGPT will actively combine the previous response context to give accurate results.

OpenAI emphasizes that its search results are characterized by "highlighting high-quality content," highlighting reliable original content from publishers that cite and link to them in searches.

These responses have clear, inline, named attribution and links so users know where the information came from and can quickly engage with more results in a sidebar with links to the source.

As a result, before the big picture that OpenAI had painted became widely known, the examples it released had already "crashed".

The sharp-eyed CNBC technology reporter has found several errors. The question was clearly about "Boone Music Festival in August", but the results given by SearchGPT showed that the Appalachian Summer Music Festival ended on July 27, the Jones House Music Festival was held in June, and there was another music festival held closer to Asheville and it took several hours to drive to Boone...

OpenAI got slapped in the face.

Never mind whether the content is high quality or not, with such a high density of wrong replies, it doesn’t even pass the basic accuracy test...

In addition to launching the SearchGPT prototype, OpenAI is also launching a way for publishers to manage how they appear in SearchGPT, so publishers have more options.

OpenAI stressed that SearchGPT is related to search and is separate from training OpenAI's generative AI base model. Some websites choose to opt out of generative AI training, and they can also appear in search results.

SearchGPT is currently still in the testing phase and is a temporary prototype that is only open to a small number of users and publishers to collect feedback.

OpenAI plans to integrate the best of these features directly intoChatGPTUsers interested in trying the prototype need to sign up for a waiting list.

Direct link: https://chatgpt.com/search

OpenAI spokesperson Kayla Wood told technology media The Verge that the service is powered by the GPT-4 series of models and will only be open to 10,000 test users at launch.

The industry has been eagerly awaiting this new AI search tool from OpenAI. However, the features currently demonstrated by SearchGPT are novel, but it is still far from replacing traditional search.

Moreover, the problem of unreliable generated content, which has always been criticized by large models, now seems that even OpenAI has not been able to solve it.

But no matter what, the entry of OpenAI has indeed made the smell of gunpowder in the "AI search vs. traditional search" battle even stronger.

Source: OpenAI, The Verge