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Author: Li Dan

Source: Hard AI

Not only is OpenAI facing Microsoft, the big money sponsor behind it, it is also going to challenge Google's position as the number one search engine.

On Thursday, July 25, Eastern Time, OpenAI announced on its official website that it is testing some new artificial intelligence (AI) search function prototypes called SearchGPT. These functions are designed to combine the advantages of OpenAI AI models with information from the Internet to provide users with fast and timely answers, as well as clear and relevant sources.

Media comments said that starting with SearchGPT, OpenAI could pose a major threat to Google. Google has been eager to embed AI features in its search engine for fear that users will flock to competitors that are the first to provide AI tools. SearchGPT also means that OpenAI is in more direct competition with Perplexity, a startup backed by Amazon founder Bezos. Perplexity is dedicated to AI search engines and has recently been criticized for an AI summary feature that publishers say directly plagiarizes their work.

After OpenAI officially announced the test of the search function, a netizen on social media posted a GIF of a man sweating, comparing Google to sweating in a hurry. This comment became a popular comment with over 20,000 likes. Another comment with over 10,000 likes called on OpenAI to release the AI ​​voice function.

Answer questions and follow-up questions with information from the web Provide links to sources and context Sidebar with more relevant information and sources

OpenAI introduced that SearchGPT will use the latest information from the Internet to quickly and directly answer users' questions, while providing clear links to relevant sources.

Users will be able to ask follow-up questions, just like talking to a normal person, and SearchGPT will provide shared context for each user's question.

According to the OpenAI official website, the purpose of SearchGPT is to help users connect with publishers by highlighting citations and links in searches. SearchGPT's responses have clear, inline, named attributions and links, so users will know where the information comes from and can quickly get more search results in the sidebar with source links.

The prototype first accepted 10,000 testers. The search function was finally integrated into ChatGPT.

OpenAI said that SearchGPT is currently just a temporary prototype, and plans to integrate the best of the new features directly into ChatGPT in the future. OpenAI will first open SearchGPT to only a small number of users and publishers to get feedback from them.

OpenAI did not disclose on its official website how many testers it will accept. However, OpenAI spokesperson Kayla Wood told the media that SearchGPT's service is supported by the GPT-4 series of models, and only 10,000 users will be provided with testing quotas when SearchGPT is released.

Wood said OpenAI is working with third-party partners to build search results using direct content feeds, with the goal of eventually integrating search functionality directly into ChatGPT.

SearchGPT has nothing to do with training AI models. Information sources include news from partners such as News Corp and The Atlantic Monthly.

In addition to the SearchGPT prototype, OpenAI will also launch a method for publishers to manage how they are displayed in SearchGPT, giving publishers more choices. OpenAI emphasizes that SearchGPT is about search functions and has nothing to do with training OpenAI's generative AI base model. Even if you choose to opt out of generative AI training, the website can appear in the search results.

Media reports said that the information sources that the SearchGPT engine will cite include news from commercial partners such as News Corp and The Atlantic Monthly. The OpenAI official website did not disclose which publishers cooperated with SearchGPT's services, but mentioned that executives from The Atlantic and media giant News Corp commented on AI search.

Among them, Nicholas Thompson, CEO of The Atlantic Monthly, said that AI search will become a major way for people to browse the Internet. This technology is still in its early stages. The key is to build this technology in a way that values, respects and protects journalism and publishers. "We look forward to working with OpenAI in this process to create a new way for readers to explore The Atlantic Monthly."

Robert Thomson, CEO of News Corp., said that OpenAI CEO Altman and the OpenAI team understood from the beginning that for AI search to be effective, it must be based on the highest quality and most reliable information provided by trusted sources. The relationship between technology and content must be symbiotic, and the provenance of the content must be protected.