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In July 2024, the Internet traffic of the entire crosstalk circle skyrocketed, affecting crosstalk actors and crosstalk bloggers, and the traffic surge occurred. Since the driving force of this traffic came from various gossips, we can call it the "July Gossip" incident in the crosstalk circle.

Since the "July Gossip" incident in the crosstalk circle has a wide impact, various farces have occurred one after another, leaving some people who eat melons confused: Where is the source of the surge in crosstalk traffic this time? Who is the initiator of the "July Gossip" farce? Who is the good guy and who is the bad guy in this farce?

1. The Origin and Development of the July Gossip

This article sorts out the origins and development of the "July Gossip" in the crosstalk circle according to the timeline.

On July 11, Li Kuan and Hou Yaohua started a live broadcast and discussed many issues, including "inheritance case", "buying a bag", "finding a godfather", "Jia Lun is not Hou Yaowen's eldest disciple" and "isolating some people who jumped over the door".

On July 12, the first wave of traffic appeared on the Internet around the live broadcast of Li Kuan and Hou Yaohua. The focus topic was "Is Jia Lun Hou Yaowen's eldest apprentice?" The participants were mainly crosstalk bloggers, and Annakin, the person involved in "buying the bag", also participated. The traffic at this time was relatively mild and there was no surge.

Some self-media bloggers also discussed the topic of "Hou Yaohua clearing Guo Degang", but since this is a cliché and has been discussed several times in the past decade, it is no longer new and therefore did not attract more traffic. Only some self-media fans of Guo Degang criticized Hou Yaohua, but Hou Yaohua was no longer surprised by such things.

On July 15, Qiu Yingjun, vice chairman of the Tianjin Qu Association and crosstalk artist, released a video titled "How many steps are there to "clean up" Guo Degang?", which discussed the steps of "cleaning up Guo Degang". Since he is a celebrity, the key is that the angle of this video is very novel, mentioning the past when Zhang Shoushen broke up Zhang Jieyao's apprentices, which attracted many netizens.

On July 16, Qiu Yingjun's video on "cleaning up Guo Degang" was pushed to third place on the entertainment hot search list, causing more people to pay attention to the topic of "Hou Yaohua clearing out Guo Degang".

Also on July 16, Li Kuan posted a status in the evening, announcing that he would start a live broadcast on the 17th to commemorate Hou Yaowen. In the preview picture there was a sentence saying "If Sima Guang is not here, who will smash the jar?"

This sentence is a double entendre. On the one hand, it is a line from Hou Yaowen and Zhao Lirong's classic sketch "A Day of a Heroic Mother". On the other hand, it also uses "smashing the jar" to attract traffic, making the outside world think that they are going to "smash Guo Degang" in the live broadcast on July 17.

After Li Kuan's "smashing the jar" news came out, there was a lot of discussion online that Hou Yaohua was going to kick Guo Degang out on July 17. As a result, some self-media outlets that were fans of Guo Degang were "on high alert" on July 17. If Hou Yaohua really announced the expulsion of Guo Degang, they would immediately fight back.

On July 17, Hou Yaohua and Li Kuan's live broadcast to commemorate Hou Yaowen was uneventful, but Yang Yi, a crosstalk artist far away in Tianjin, seized the opportunity. He first announced that he would do a live broadcast to "persuade reconciliation" that evening, and then that evening he used a live broadcast of more than 20 minutes to directly increase the traffic, thus hyping up the "July Gossip" incident in the crosstalk circle.

In the following few days, Li Kuan and Yang Yi quarreled with each other, Yang Yi and Zheng Hao quarreled with each other, Zheng Hao and Gangsi self-media quarreled with each other, Yang Shaohua and Zheng Hao quarreled with each other, Xie Lei and Yang Yi quarreled with each other, Cao Yunjin and Yang Yi praised each other, Li Kuan attacked Cao Yunjin... one after another, just to prevent the words from being dropped.

The crosstalk performers were either arguing with each other, bringing up old grudges, or joining in the fun. With the participation of self-media including this author, the "July Gossip" incident in the crosstalk circle finally got out of control and became the biggest hype in the crosstalk circle in recent years. It felt that the traffic was only slightly lower than that of the master-disciple strategy in 2016.

On July 25, Hou Yaohua issued a statement, seeking justice from Qiu Yingjun and his unit through a lawyer's letter because Qiu Yingjun had published "false reports" about him.

Qiu Yingjun later issued a response statement, in which he believed that Hou Yaohua had been deceived and that the instigator of this incident was Li Kuan who was behind Hou Yaohua.

At this point, the "July Gossip" incident in the crosstalk circle has finally returned to the starting point after a circle, starting with Hou Yaohua, Li Kuan, Qiu Yingjun, Yang Yi, Zheng Hao, Cao Yunjin, Xie Lei......Then let’s go back to Hou Yaohua and Li Kuan and draw a circle.

2. The source of the July gossip farce

From the timeline of the "July Gossip" incident in the crosstalk circle sorted out in this article, it can be clearly seen that there are three main sources of this farce:

1. Source of the incident

If it weren't for Li Kuan and Hou Yaohua's live broadcast on July 11, the "July Gossip" incident would not have happened. During the live broadcast, they talked about many topics that were likely to arouse public attention.

The topic about Jia Lun did not ferment on a large scale because Jia Lun did not respond. The topic of Annakin buying a bag was a cliché, and the topic of Hou Yaowen's inheritance case was the most hype-worthy but was not expanded.

2. Source of topic

Although Hou Yaohua did talk about "isolating" some people during the live broadcast on July 11, he did not mention Guo Degang by name nor did he say that the door should be cleared.

What really made the topic of "Hou Yaohua clears Guo Degang" a hot topic was the video released by Qiu Yingjun on July 15, "How many steps are there to "clear" Guo Degang?"

Therefore, Qiu Yingjun is the source of the topic "Hou Yaohua and Qingmen Guo Degang".

3. Traffic Source

The video released by Qiu Yingjun on July 15th topped the hot search list on July 16th, but the traffic of this topic was still within the normal range at this point. What really caused the traffic to surge rapidly was Yang Yi’s live broadcast on the evening of July 17th about the so-called "persuading Hou Yaohua and Guo Degang to reconcile."

On the day of Yang Yi’s live broadcast, the number of viewers exceeded 100,000 in just over 20 minutes, and the number of followers on his account increased by 95,000 that day. From that day to the next day, almost all crosstalk bloggers were talking about this matter.

Then there were a series of derivative topics, such as Zheng Hao arguing with Yang Yi, the Yang family arguing with Zheng Hao, Li Kuan arguing with Yang Yi, and Xie Lei arguing with Yang Yi, which eventually made the "July Gossip" incident a mess. Therefore, Yang Yi can be regarded as the source of traffic for this "July Gossip" incident.

3. There are no innocent people

There are many crosstalk performers affected by the "July Gossip" incident in the entire crosstalk circle. Many spectators like to take sides and always want to figure out who is the good guy and who is the bad guy in this farce.

A very regrettable reality is that there are no absolutely good people or absolutely bad people in this farce, and all those involved in this matter are innocent.

Hou Yaohua and Li Kuan did not talk about "clearing Guo Degang" in the live broadcast on July 11, but they talked about related things before and after the live broadcast, such as "isolating" certain people who jumped out of the door. Although they did not name them, it aroused suspicion from the outside world.

Li Kuan knew that the outside world was speculating about "clearing Guo Degang", but he still insisted on posting a message on July 16th saying "Sima Guang is not here, who will come to smash the jar?" Isn't this just stirring up trouble and fueling traffic? As for Li Kuan's later attacks on Jia Lun, Yang Yi, Cao Yunjin, and Qiu Yingjun, they were actually a continuation of this traffic-stirring method. No matter how you look at it, Hou Yaohua and Li Kuan are not innocent.

Hou Yaohua said in his statement that it was not accurate to say that the video posted by Qiu Yingjun was "a program in Tianjin", and that Qiu Yingjun's video was also influenced by some netizens and self-media, and it was not him who first raised the topic of "Qingmen Guo Degang".

However, Qiu Yingjun is indeed suspected of "false reporting" because Hou Yaohua did not mention Guo Degang at all, and the location and background of Qiu Yingjun's video were all Tianjin Radio Station. In addition, he is also the vice chairman of Tianjin Quyi Association. From all aspects, it is inevitable that people will mistakenly think that he is speaking for the official.

Of course, Qiu Yingjun himself also has his own stance. He also has a preference between Hou Yaohua and Guo Degang. This naturally makes it easier to cause controversy, so he is not an innocent person either.

As for Yang Yi, the creator of the huge traffic of the "July Gossip" incident in the crosstalk circle, he is not an innocent person at all. After praising Guo Degang, he praised Cao Yunjin. After praising Guo Degang, he criticized Deyun Club. He moved among the fan groups in the crosstalk circle and played the traffic business very well. Yang Yi can be said to be the big winner and big speculator in this "July Gossip" incident.

As for Wang Yang, Zheng Hao, Xie Lei, Gangsi self-media and the author, each and every one of them is a participant in the "July Gossip" in the crosstalk circle, and has also benefited from the traffic dividend. Of course, they are not innocent.

If we have to find an innocent person in this farce, Hou Yaowen's apprentice Jia Lun should be one of them. Jia Lun was originally a hot topic in Hou Yaohua and Li Kuan's live broadcast on July 11, but Jia Lun did not respond at all. He did not even want the huge amount of traffic. He simply closed his account and went fishing, saving not only himself but also the face of his master's entire family.

As for why this "July Gossip" farce happened in the crosstalk circle, it is still necessary to summarize it with the lines of Mr. Yu Deli in "The Story of the Editorial Department": It all comes down to one word, money!