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July 26 news,AIStartupsOpenAIThe long-awaitedsearch engineThe company said the search engine will include news from business partners such as News Corp, the parent company of The Wall Street Journal, and The Atlantic magazine.

The search engine, named SearchGPT, can condense and summarize information from various websites, including news websites, and allow users to ask follow-up questions just like interacting with ChatGPT. The source of the information will be marked in brackets at the end of each answer, making it easier for users to trace and verify.

OpenAI has also added a sidebar where users can view more relevant results and sources.

ChatGPT will be released in 2022, allowingGoogleThe new search engine is OpenAI's most direct challenge yet to Google's dominance in search. Faced with this situation, Google this year accelerated the launch of its own AI search function, which combines information from multiple online sources. Shares of Google's parent company Alphabet fell nearly 3% on Thursday.

In addition, other AI companies, including Perplexity, which is backed by Amazon founder Jeff Bezos and founded by former OpenAI employees, are also entering the search market competition.

OpenAI said it worked with several publishers to develop the search tool, and that OpenAI representatives have shown preliminary prototypes of the feature to publishers in recent months. Publishers have expressed concerns about how artificial intelligence could change newsrooms and newsgathering, especially as many have seen a general decline in online traffic.

Publishers are generally concerned that AI search tools from companies such as OpenAI or Google could provide complete answers directly, eliminating the need for users to click on article links, thereby undermining publishers' online traffic and advertising revenue.

The potential impact of SearchGPT on publisher traffic is unclear. An OpenAI spokesperson said: "We hope to learn more about user behavior through testing."

Publishers are wary of tech partnerships after more than a decade of working with companies like Meta and Google, whose product changes can sometimes cause wild swings in online traffic.

Last month, Perplexity’s rewrite of a Forbes article heightened concerns among publishers because its product only mentioned the source of news at the bottom of the page, which Perplexity CEO Aravind Srinivas said was a sign of “early imperfections” in the product.

Despite these concerns, many publishers recognize that there is significant value in selling intellectual property to AI companies, which need large amounts of data and content to optimize their AI systems and develop new products.

Over the past year, OpenAI has partnered with a number of news publishers, including Politico, Axel Springer (Business Insider's parent company), the Associated Press, Le Monde, the Financial Times, and Dotdash Meredith (IAC's subsidiary, which owns publications such as People and Better Homes & Gardens).

In some deals, OpenAI has offered publishers millions of dollars in cash and cloud resources for the rights to train new generative AI models.

Some publishers, such as The New York Times, have chosen to take legal action against OpenAI and its backer Microsoft, accusing them of using their content to train AI systems without permission. OpenAI responded that the New York Times' lawsuit was without basis.

OpenAI’s discussions with publishers about the search tool have focused on how to use their news content to respond to user queries. OpenAI said Thursday that publishers can control how their content appears in SearchGPT.

News Corp CEO Robert Thomson said in OpenAI's press release that he believes OpenAI CEO Sam Altman and the team understand that any AI-based search service must rely on "high-quality, reliable information from trusted sources."

Currently, SearchGPT will be tested as a standalone product, but OpenAI plans to eventually integrate it into the main ChatGPT service. News publishers and creators will be the first testers, and OpenAI has set up a waiting list for this, and eligible US users are welcome to register to try it. (Xiaoxiao)