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Tencent Technology News, July 26, according to foreign media reports, after months of speculation,OpenAIOn Thursday, the company officially released its search engine prototype, SearchGPT, which is expected to eventually help OpenAI get a piece of Google's lucrative search and advertising business.ChatGPTThis is OpenAI's most direct challenge to Google's dominance in search since it caught the company off guard.

OpenAI and publishers work together to develop SearchGPT

According to OpenAI, SearchGPT can not only refine and summarize information found on various websites, but also allow users to ask follow-up questions in an interactive way similar to ChatGPT. In addition, each answer is accompanied by a clear source link to ensure the traceability and accuracy of the information, which greatly improves the user experience. OpenAI also designed a sidebar interface to facilitate users to browse more results and source materials closely related to the query topic.

OpenAI said that the birth of SearchGPT is the result of its close cooperation with many publishers, including authoritative media such as News Corporation, the parent company of The Wall Street Journal, and The Atlantic Monthly. In recent months, OpenAI representatives have shown publishers a preliminary model of the tool.

SearchGPT is now entering the testing phase as an independent product, but the long-term plan is to seamlessly integrate it into the ChatGPT service. This test will be open to news publishers and creators for priority experience. OpenAI has set up a waiting list and welcomes qualified US users to register for the test.

Many publishers have realized that working with artificial intelligence companies to license intellectual property rights can bring them great value, because these companies are in urgent need of huge data and content resources to optimize their artificial intelligence systems and develop cutting-edge products such as SearchGPT.

In the past year, OpenAI has established partnerships with many news publishers, including Politico, Axel Springer (Business Insider's parent company), Associated Press, Le Monde, Financial Times, and Dotdash Meredith (IAC). According to the cooperation agreement, OpenAI provides some partners with millions of dollars in cash incentives and cloud resources in exchange for the authorization of their content for training the next generation ofGenerative AIModel.

However, not all publishers have chosen to cooperate with OpenAI. Media giants such as The New York Times have taken a completely different stance and challenged OpenAI and its ally Microsoft through legal means, accusing them of using their content to train artificial intelligence models without permission. OpenAI denied this and believed that the New York Times' lawsuit lacked basis.

In the discussion on the cooperation of search tools, the core issue between OpenAI and publishers focused on how to effectively integrate news content to accurately and efficiently respond to user query needs. OpenAI reiterated on Thursday that its search tools will give publishers a high degree of autonomy to flexibly manage how content is displayed in search results.

News Corp CEO Robert Thomson said in OpenAI's press release that OpenAI and its leadership understand that any AI-based search service must be rooted in "the highest quality, most trustworthy information from trusted sources."

Faced with the general plight of declining online traffic in the publishing industry and the potential profound impact of artificial intelligence technology on news editing and collection models, publishers are increasingly uneasy. They worry that intelligent search tools launched by giants such as OpenAI and Google may directly present complete answers to news content, weakening users' motivation to read articles in depth, and thus affecting publishers' online traffic and advertising revenue.

There is no clear answer as to whether SearchGPT and similar products can bring traffic growth to publishers. An OpenAI spokesperson cautiously stated that the company is actively collecting user behavior data through testing in order to gain more insights.

Past complicated cooperation experiences with technology giants such as Meta (formerly Facebook) and Google have made publishers more cautious about cooperating with technology companies, because these companies' product updates are often accompanied by drastic fluctuations in online traffic.