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The countdown to the 2024 Paris Olympics has begun. This grand event is not only an arena for athletes from all over the world to show their skills, but also a stage for domestic fashion products to appear.

For leading consumer brands, the Olympics can bring huge exposure and traffic, which is a good opportunity for brand marketing. For foreign trade merchants, grasping the Olympic economy can catch "flooding wealth".

Many foreign trade merchants from Zhejiang, Guangdong and other places are really good at capturing business opportunities. These companies closely focus on strategies such as differentiation, winning by quality, and flexible supply chain, deliver goods on time and efficiently, provide stable and reliable products, and enhance their comprehensive strength and market influence. This is also the reason why Chinese manufacturing companies can beat global suppliers and successfully win Olympic orders.

Zhejiang manufacturing "shines" in Paris

The 2024 Paris Olympics will open on July 26 local time. Many competition supplies, souvenirs, display devices, etc. are "Made in China". As the Paris Olympics approaches, the world's attention is gradually focused on this sports event.

Relevant data show that the 2024 Paris Olympics will bring a net economic benefit of 6.7 billion euros to 11.1 billion euros to the Paris region. In the medium and long term, it is expected to generate an economic impact of about 8.9 billion euros. During the games, many well-made and uniquely designed peripheral products are expected to win the hearts of audiences from all over the world.

According to statistics from the Paris Olympic Committee, 80% of the mascots of this Olympics are made in China, including the mascot "Friger" officially authorized by the Paris Olympic Committee, as well as sports supplies such as ball rackets, sports equipment and accessories, training and fitness equipment, sports protective equipment, as well as cheering sticks, cheering scarves, binoculars, fan wigs, etc., as well as Olympic viewing-related products.

Chuangyuan Co., Ltd. (300703.SZ), located in Ningbo, Zhejiang, participates in almost every sporting event. The company mainly sells six categories of products, including fashion stationery, handmade puzzles, social emotions, sports and fitness, home life and others, including more than 90 product series.

Chuangyuan Co., Ltd. recently stated on an interactive platform that the products of its subsidiary Heyuan Textiles include flags of various countries and scarves, fan hats, drawstring bags and other event-related products containing national flag elements.

For a long time, Chuangyuan has used consumer demand as the driving force for R&D, invested a high proportion of R&D funds, and selected segments that are difficult for customers to design and produce. The company's products have many advantages such as non-standardization, fast iteration, unique design, and fast delivery. Based on the above advantages, it is not surprising that Chuangyuan can continue to obtain overseas orders.

Zhejiang Natural (605080.SH), a leading manufacturer of outdoor sports products, is also expected to benefit from the "Olympic economy". The company previously stated on an interactive platform that the Paris Olympics will have a positive impact on the development of the sports industry. As one of the strategic partners of Decathlon France, the company will continue to develop more product categories in the sports and outdoor fields, provide customers with cost-effective sports and outdoor products, and continue to expand various new products and new businesses.

Wanshili (301066.SZ), a leading silk company also located in Zhejiang, launched an AI silk scarf customization mini program on Alipay with the theme of the Paris Olympics in order to seize the opportunity of the "Olympic economy".

During the DIY experience, a silk scarf design containing Paris city elements and personal signature was successfully generated. After the order is confirmed, the design can be transmitted to the Wanshili smart factory for rapid waterless production of silk scarves.

It takes only 2 hours from design to production to customize a silk scarf with AIGC. Such an efficient new smart manufacturing experience is inseparable from the strong support of the AIGC design system independently developed by Wanshili. It is understood that the AIGC design model independently developed by Wanshili has a database of more than 500,000 patterns and more than 300 image algorithms, which can design 100,000 silk scarves for each of the 8 billion people in the world.

It is worth mentioning that Wanshili is also the official formal wear supplier, offline retailer, and licensed manufacturer of silk products for the Hangzhou Asian Games. It seems that Wanshili is very keen in exploring opportunities in the "Olympic economy".

Many industrial belts are experiencing a surge in overseas expansion

Driven by the Olympic economy, many industrial belts have seen a surge in overseas expansion. We often hear that "the end of the Olympic economy is Yiwu, but it is actually more than Yiwu." Some industry insiders have suggested that the digital overseas expansion of industrial belts has broken the geographical restrictions and gradually formed a new situation of multi-point development.

Among them, Guangdong is still the "top student in foreign trade". Data from Alibaba International Station shows that since April 2024, the number of Guangdong merchants newly added to Alibaba International Station has increased by 30% year-on-year.

Guangzhou Xili Clothing has quickly established a foothold in the foreign trade industry through small orders, quick returns and flexible customization. The company has long provided a full set of sports equipment for top football leagues in Asia, Europe and the United States. It is understood that although the single amount of flexible customization orders is low, the total amount and profit added up have far exceeded the traditional quarterly delivery order model.

Data shows that since the beginning of this year, the online export volume of merchants in the Olympic economy-related industries on Alibaba International Station has exceeded RMB 7 billion. Driven by the Paris Olympics, some specific industries have shown a clear growth momentum. For example, there is a strong demand for customized sports (jersey production and sports equipment sales); strong demand for beauty and cosmetics products, including sunscreen products; and related equipment for cheering for the event (whistles, cheering equipment).

2024 is a big year for sports, with the European Cup in front and the Olympics in the back. The upcoming Paris Olympics has ignited the atmosphere of national sports in Europe. Zhenyue Crafts Company from Fujian has received a large number of orders for products related to the European Cup, including tourist souvenirs, mini trophy ornaments, etc. For the Paris Olympics, another gift seller officially authorized by the Paris Olympic Committee came to inquire about the price. The company expects that sales in the European market in the first half of this year have exceeded the level of the whole year of last year, and the annual growth rate is expected to be 40% to 50%.

Overall, A-share listed companies are not willing to lag behind in this sports event, and have actively participated in many fields related to the Olympics, striving to win a place in this "economic competition". Famous companies including Shuhua Sports, Unilumin Technology, Yuanlong Yatu, Chuangyuan Shares, and Wanshili are all on the list, showing the active presence and competitiveness of Chinese companies in international sports events.