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Written by / Niu Yilong

edit / Huang Da Road

design / Shi Chao

Not familiar to everyoneGuangzhou AutomobileIt is your own uniqueAIONMark.

On July 23, before the 7th birthday of GAC Aion, the company’s annual sales volume was second only toTesla、BYDThe world's third largest electric car company announced its first global strategic model - the second generationAION VAion Tyrannosaurus Rex was launched simultaneously around the world.

pictureAsk AITOIt is so wise and intelligent that Aion is the first in the world to use AI in its brand name and as its car logo.

On July 28, 2017, GAC New Energy was separated from GAC Passenger Vehicle and became an independent company. In 2018, it was incorporated into the GAC Group.GAC Toyota、Guangqi HondaIt will import products from multiple joint ventures, become independent again and change its name to GAC Aion in November 2020, and then in September 2023.AION Y Plus was listed in Thailand, and Hyper, which was incubated by AionHaoboThe entire series of models were subsequently unveiled in Thailand, and today, with new models and a new look, it is focusing on Southeast Asia - conquering the global auto market except the United States. In the past seven years, Aion has completed a complete transformation of a traditional car company.

A week ago on July 17, GAC Aion’s Thailand smart factory was officially completed and put into production in Rayong Province, Thailand, and the second-generation AION V also rolled off the production line simultaneously around the world.

Taking Thailand and Southeast Asia as breakthroughs, in the next 1-2 years, GAC Aion will also deploy seven production and sales bases in Europe, South America, Africa, the Middle East, East Asia and other countries to achieve global "R&D, production and sales integration."

On July 18, Zeng Qinghong, Chairman of GAC Group, and his delegation met with Thai Prime Minister Setia Thavik, emphasizing that "GAC must go global". Thailand is GAC's first wholly-owned overseas factory and is the first choice. GAC Aion aims to build Thailand into an automobile production center in Southeast Asia and plans to export its products around the world.

Taking this as a turning point, Aion, which has become the world's fastest-growing pure electric vehicle brand to exceed one million in production and sales, will give equal importance to exports and domestic sales, seek growth overseas, go global, and realize another revolution and new start for GAC New Energy.

On July 23 in Hangzhou, the daytime temperature reached 38 degrees Celsius, and the Xianghu World Tourism Expo Center was still steaming hot in the evening.

The second-generation AION V Aion Tyrannosaurus, Aion's first global strategic model, was launched globally that night. It is positioned as a new hard-core smart driving SUV. Gu Huinan, general manager of Aion Automobile, spent more than 50 minutes live-streaming the product from eight aspects of product value. Xiao Yong, deputy general manager of Aion Automobile, spent more than 20 minutes giving a detailed introduction to Aion's ecology and price range of 129,800 to 189,800 yuan.

The excitement is not only that the new car is the first in the industry to bring the map-free intelligent driving solution equipped with laser radar to less than 190,000 yuan. Feng Xingya, general manager of GAC Group, was present to support and took photos with global suppliers, dealers and customer representatives who exclaimed and applauded on the spot.

Aion Tyrannosaurus is built to European standards and developed with the goal of becoming a "global new classic". It uses GAC Group's AEP3.0 platform and meets the needs of family users in different regions and cultural backgrounds around the world.

Just like Lei Jun said that the car does not miss any details and highlights, Gu Huinan worked hard in a slightly Cantonese accent to explain the eight core values ​​of the new car: "hard-core high appearance, million-level comfort, large space beyond the level, global safety quality benchmark, global long battery life, wide applicability and fast energy replenishment, smart driving global communication, and self-evolving AI cockpit", and compared them with joint venture fuel vehicles and new energy vehicles of the same level: "If you have a budget of more than 100,000 yuan, choose Aion Tyrannosaurus Rex."

Xiao Yong, who is an engineer, used the image of "130,000 for both oil and electricity, 200,000 for smart driving" to express the selling points and appeal of each version of the Aion Tyrannosaurus Rex - the second-generation AION V: for example, the 520 Smart Edition is priced at 129,800 yuan, with a starting range of 520km, 3C fast charging, meeting the China-Europe double five-star body safety standards, and a 137-degree soft-padded sofa in the back seat; the 750 Zhizun Edition is priced at 179,800 yuan, the only SUV in the industry with an ultra-long range of 750km under 200,000 yuan, and there is no need to charge when traveling across provinces; the 650 LiDAR Edition is priced at 189,800 yuan, the only SUV in the industry with a LiDAR under 200,000 yuan, realizing the NDA smart driving experience in million-level cities.

Gu Huinan emphasized that the Aion Tyrannosaurus Rex, which was first launched at the Beijing Auto Show in April, fully meets the laws, regulations, cultural customs, safety and quality standards of many countries and regions around the world, and conforms to the trendy aesthetics of globalization. It was created by the Aion Milan design team and selected the "Tyrannosaurus Rex" elements with extremely high global recognition. The ground clearance reaches 180mm, and its passability is comparable to that of fuel vehicles, making it more suitable for the complex road conditions in Southeast Asia and other countries.

The wheelbase of Aion Tyrannosaurus Rex is 2.775 meters, but thanks to the AEP3.0 platform, its space is larger than that of a luxury SUV with a wheelbase of 3 meters.

The new car is equipped with a large AI model that allows the car computer to imitate the mother's voice to tell stories. It also brings together high-quality teaching resources, covering educational games and learning materials in all subjects from kindergarten to high school, allowing children to grow up happily with the company of AI.

More importantly, the car system is easy to use. If you can use a mobile phone, you can use the car system.

In terms of intelligence, the 650 LiDAR version is the first in the industry to bring the million-level smart driving experience down to less than 190,000 yuan. It is equipped with million-level hardware consisting of a new generation of solid-state variable-focus LiDAR, 5 millimeter-wave radars, 11 high-definition cameras, and high-performance Orin-X chips. It uses the most advanced fourth-generation AI algorithm, covering 99% of daily and complex scenarios, and can achieve "0 takeover" even when driving through old urban areas with mixed traffic of people and vehicles.

The new car's urban NDA intelligent driving can also enable unimpeded travel abroad, with global connectivity without a map, and can be driven "intelligently" on roads.

Speaking of the biggest challenge in developing global cars, Gu Huinan said that safety comes first. The Aion Tyrannosaurus not only exceeds the five-star design standards of China and Europe, but is also equipped with the only original U-shaped airbag design in its class to fully protect the safety of passengers of different heights and children. At the same time, there are magazine batteries with over one million installations and a total mileage of 48 billion kilometers with zero spontaneous combustion.

In the "National Public Beta" event held before its launch, covering 28 cities around the world, about 10,000 industry experts, media, KOLs, and users from home and abroad experienced the Aion Tyrannosaurus Rex and spoke highly of it.

The biggest concerns about new energy vehicles going public and going overseas are range and energy replenishment. In 2021, Aion pioneered the industry's first 480kW supercharging pile, and at the end of 2023, it took the lead in launching a 640kW charging pile.

Aion previously launched the 10,000-pile plan and has built more than 7,000 1,000V high-voltage DC supercharging piles across the country. Aion's high-speed supercharging stations have covered eight major national highway arteries, connecting the core cities of the four major economic belts of Beijing-Tianjin-Hebei, Yangtze River Delta, Greater Bay Area, and Chengdu-Chongqing.

Now, the Aion charging ecosystem has gone abroad and expanded overseas, and the charging network in Southeast Asia has begun to take shape. In the future, driving an Aion Tyrannosaurus, you can enjoy the convenience of 3C fast charging in all corners of the world.

Behind this is that Aion not only built its own charging stations, but also mobilized the State Grid Corporation of China, China National Petroleum Corporation, etc. to form an energy replenishment ecosystem with a higher density than gas stations, covering nearly 80% of the country and over 90% of highways. For every 3 gas stations covered, there are 4 Aion Alliance charging stations.

For Aion, not only is AI online, but service is also online for life. Aion has established a "many-to-one" exclusive service group for car owners, with technical experts, maintenance experts, customer service specialists, and life assistants forming an exclusive consultant team. From small things like car consultation, daily maintenance, and charging for customers to big things like accident handling and emergency rescue, everything related to car use, maintenance, and repair is online 24 hours a day, with instant responses within 1 minute, far exceeding the industry average response speed of 15 minutes. This is Aion's "one-click exclusive" service.

Xiao Yong specifically mentioned that the Aion APP has brought together more than 8 million high-quality users, including 1.3 million excellent car owners, to jointly build a tribal ecology of enjoying life. Self-driving tours, basketball, e-sports, and fashion changes, everything is played. The rice that continues to sell well on the APP mall is the result of the car owners' action to help farmers.

Looking back at 2023, the automotive industry is facing unprecedented challenges. The market is accelerating the transformation of the four modernizations. Consumers not only value the performance of products, but also pay more and more attention to the brand's services and experience. Aion's marketing team has made a series of innovations and breakthroughs in the fields of scenario marketing, user co-creation, user experience, innovative services, energy ecology, etc. Winning the 2024 10th Golden Xuan Award for Annual Innovation Marketing Team is a proof of this.

Entering 2024, based on the innovation of scenario-based marketing and traffic strategies, Aion will deepen the marketing concept of co-creation with users. For example, Aion launched the industry's first "Pure Electric Trendy Modification Club", which gave birth to many trendy modification cases, such as AION S Black Dragon MAX, AION Y Plus land first-class cabin and highway cafe, etc., all bring Aion closer to users and attract users to resonate with the value of the Aion brand.

As Zhang Wei, Marketing Director of GAC Aion, said in the award-winning video, in addition to launching high-value products, we are also committed to providing the highest quality services to allow users to enjoy the best car life experience.

Focusing on the entire life cycle of users from car purchase to car use, Aion continuously innovates its service model based on user pain points, and has successively launched innovative services such as Meituan test drive and group website building for 100 people, fulfilling its promise of "selling a car is just the starting point, service is lifelong online."

It is precisely through these innovations in the field of marketing that Aion continues to lead industry change.

The launch of the second-generation AION V comes at a time when the growth of China's new energy vehicles, such as pure electric and online car-hailing, is slowing down and saturating, and overseas markets such as Southeast Asia, which are free of geopolitical factors, are pregnant with huge business opportunities. This is a once-in-a-century opportunity for Chinese cars to become global cars.

When traditional mainstream fuel vehicles of Japanese and German cars are crushed by the four trends of the automobile industry and are unable to recover, Aion Tyrannosaurus Rex may become the preferred model in the same class market - Xiao Yong's goal is to "maintain the second place and hope to be the first" in the same class market, which may change the global mid-size SUV market landscape.