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Press briefing 100 days before the opening of the 7th CIIE. Photo provided by CIIE Bureau

On the morning of July 24, at the press conference marking the 100-day countdown to the opening of the seventh CIIE, Zhu Min, director of the Shanghai Municipal Commission of Commerce and executive deputy director of the CIIE Urban Service Guarantee Leading Group Office, revealed in response to a reporter's question that since the sixth CIIE, Shanghai has introduced a total of 5,840 first stores and more than 80 first stores at the Asian level or above, with obvious effects from the first launch and first exhibition.

A reporter asked, the CIIE has become a large platform for high-level opening up to the outside world. What achievements has Shanghai made in amplifying the spillover effects of the CIIE and promoting high-quality development through high-level opening up?

Zhu Min said that Shanghai has been closely focusing on the functional positioning of "exhibits turning into commodities, exhibitors turning into investors", and has continued to amplify the spillover effect, which is mainly reflected in two aspects.

On the one hand, the good things from the CIIE are moving from the "four-leaf clovers" to the domestic "big market".First, the driving effect of "Silk Road e-commerce" is obvious. The construction of the "Silk Road e-commerce" cooperation pilot zone has been fully launched, and consumption promotion activities such as the Shanghai Online New Year Goods Festival and the Silk Road Cloud Products E-commerce Festival have been held to promote the transformation of CIIE exhibits into e-commerce products. Shanghai has also promoted online and offline linkage and built the "Silk Road e-commerce" national pavilion. In April this year, the Pakistan National Pavilion opened in Waigaoqiao, becoming the preferred platform for Pakistani exhibits to enter the Chinese market at the 6th CIIE. Since the beginning of this year, three "Silk Road e-commerce" national pavilions have been added, bringing the total to 26.

Second, the year-round exhibition and trading platform has a significant effect. Hongqiao Pinhui had a transaction volume of 17 billion yuan last year, and has opened 23 branch centers in Suzhou, Shaoxing and other places. Greenland Global Commodity Trade Port has opened 63 national pavilions and 13 branch ports, promoting more than 5,000 CIIE-style products to enter the domestic market. In the CIIE Market City Living Room on Nanjing East Road, CIIE products from more than 20 countries and regions are being exhibited and sold.

Third, the first launch and first exhibition have obvious effects. Since the six CIIEs, Shanghai has introduced a total of 5,840 first stores, including more than 80 first stores above the Asian level. Not long ago, the world's first photon counting CT, which debuted at the sixth CIIE, was officially put into operation in Shanghai Ruijin Hospital, benefiting more patients.

On the other hand, the "sense of gain" from the six-day conference experience has been upgraded to "satisfaction" with the 365-day business environment.First, we will continue to optimize the business environment to attract foreign investment. In the first half of this year, Shanghai established 3,007 new foreign-invested enterprises, an increase of 18.3% year-on-year. The city has newly recognized 29 regional headquarters of multinational companies and 14 foreign-invested R&D centers, with a total of 985 and 575 respectively. CIIE exhibitors have invested in expanding production in Shanghai. Lego, which has participated in the CIIE for six consecutive years, has begun to build the first phase of its theme park resort project.

Second, the internationally friendly business environment allows exhibitors to experience the richness of Shanghai’s urban life.As of the first half of this year, Shanghai has more than 70,000 POS terminals that accept foreign card payments, a 1.1-fold increase from the end of last year., providing all-round payment convenience for exhibitors at the CIIE. Not long ago, one of the benchmark activities of the "Shanghai Summer" International Consumption Season, "Top of the Pyramid: Ancient Egyptian Civilization Exhibition", was officially launched. The exhibition will last for one year. Domestic and foreign exhibitors are welcome to visit the exhibition during the CIIE. In addition, there are also exciting sports events and cultural performances, which will allow exhibitors to experience the colorful and vibrant charm of Shanghai.